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Q: Is DOmedia a buying service, agency or broker?

A: No, DOmedia is NOT a buying service, agency, or a broker. DOmedia is the online marketplace for alternative, traditional and digital out-of-home advertising. We help media sellers gain exposure to local, regional and national advertisers and agencies by equipping them with the tools and the online platform to let their media speak up and be heard.



Q: What qualifies as out-of-home media?

A: Out-of-home media (OOH) includes any media that reaches consumers primarily outside of the home. The four main categories of OOH media are billboards, street furniture, transit, and alternative media.



Q: What is the value of out-of-home media?

A: Consumers spend 70% of their waking day outside of the home. OOH advertising reaches them where other mediums can’t go. With a variety of formats and locations, OOH can help create an immersive experience that can’t be skipped or turned off.



Q: How is out-of-home media rated?

A: Out-of-home media is rated based on impressions, just like any other form of advertising. Geopath, formerly known as The Traffic Audit Bureau, has been providing advertisers with quality independent ratings data for decades. Through Geopath, DOmedia has access to reach, frequency, TRP and GRP data for over 500,000 out-of-home media assets. Thousands more include similar data provided by other groups. And, with next-generation ratings data, such as Geopath's Project MORE, the ability to reach a target audience with outdoor advertising will only get better.



Q: Who is considered an industry affiliate?

A: Industry affiliates or service providers support some aspect of the alternative, traditional and digital out-of-home industry. The companies may assist in the production, installation, measurement or tracking of an advertising opportunity.



Q: What are some of the out-of-home trade organizations?

A: Trade organizations in the alternative, traditional and digital out-of-home industry include:




Q: Does out-of-home advertising work?

A: You betcha! Out-of-home advertising is enjoying significant growth, due in part to fragmentation in other mediums and more people driving than ever. OOH boasts some of the lowest CPMs and highest ROIs in advertising. Ads can’t be turned off or skipped, build brand affinity at least as much at TV, and influences consumers on the path to purchase more than any other medium.



Q: How does DOmedia define different types of out-of-home media?

A: DOmedia uses the official TAB definitions of out-of-home media, the industry standard.



Q: What is the definition of a billboard?

A: Large format advertising displays intended for viewing from extended distances, generally more than 50 feet. Billboard displays include, but not limited to: 30-sheet posters, 8-sheet posters, vinyl-wrapped posters, and bulletins.



Q: What is the definition of a bulletin?

A: The largest standardized Out-of-Home format; typically measuring 14' x 48' in overall size. Sold either as permanent displays or in rotary packages.



Q: What is the definition of a junior poster?

A: A standardized poster format, typically measuring 6' x 12'; formally known as an 8 Sheet.



Q: What is the definition of a mall display?

A: Backlit advertising structures located at strategic points in shopping malls; usually two or three-sided.



Q: What is the definition of a mobile billboard?

A: A truck equipped with one or more poster panel units. The truck can either be parked at specified venues or driven around designated localities.



Q: What is the definition of a phone kiosk?

A: A structure that houses public telephones and offers advertising displays.



Q: What is the definition of a poster?

A: A standardized poster format, typically measuring 12' 3" x 24' 6"; formally known as a 30-Sheet Poster.



Q: What is the definition of a premiere panel?

A: A standardized display format, typically measuring 12' 3" x 24' 6" in overall size. Premiere panel units offer the impact of a bulletin by utilizing a single vinyl face stretched over a standard 30-sheet poster panel.



Q: What is the definition of a premiere square?

A: A standardized display format, typically measuring 25' 5" x 24' 6" in overall size. The premiere square utilizes a single vinyl stretched over two stacked 30-sheet poster panels. In some markets, this same technique can be applied to stacked 8-sheet poster panels, typically measuring 12' 6"x 12' 1" in overall size.



Q: What is the definition of a rotary bulletin?

A: A standard 14' x 48' bulletin, used in an advertising campaign, where the advertising rotates different locations in a market at fixed intervals, usually every 60 or 90 days, to achieve greater reach in the market.



Q: What is the definition of a spectacular?

A: A bulletin that is usually larger than 14' x 48' and is positioned at a prime location in a market. A spectacular often utilizes special embellishments.



Q: What is the definition of street furniture?

A: Advertising displays, many that provide a public amenity, positioned at close proximity to pedestrians for eye-level viewing or at a curbside to impact vehicular traffic. Street furniture displays include, but are not limited to: transit shelters, newsstands/news racks, kiosks, shopping mall panels, convenience store panels and in-store signage.



Q: What is the definition of a transit display?

A: Displays affixed to moving public transportation vehicles or in the common areas of transit terminals and stations. Transit displays include, but are not limited to: bus panels, train/rail panels, airport panels, taxi panels and mobile advertising signage.



Q: What is the definition of a bus transit poster?

A: Posters attached to the exterior of buses. Common displays are king panels, queen panels and tail panels. King panels are on the street-side of the bus. Queen panels are on the curb side of the bus. And tail panels are on the back of the bus.



Q: What is the definition of a commuter rail transit poster?

A: Posters displayed in commuter rail stations and on trains.



Q: What is the definition of a transit shelter?

A: A curbside structure located at regular stopping points along urban bus routes.



Q: What is the definition of a tri-vision?

A: An outdoor unit with a slatted face that allows three different copy messages to revolve at intermittent intervals.



Q: What is the definition of a wallscape?

A: Murals painted or attached directly onto the exterior surface of a building.



Q: Who should I contact if I want to create an account?

A: Creating an account is quite simple. You can create an account by clicking the “Sign Up” button on any page on the website. But if you do need help or have questions, give our Client Services team a call at 866.939.3663 and we'll walk you through it.