Salons / Spas, Hotels / Resorts, Pedestrian Areas, Suburban, Urban, In-home, Military Base, Specialty Retailers, College Campuses, Grocery Stores, Casinos, Convention Centers, Beach / Waterfront, Lobbies, Hospitals, Pharmacies / Drug Stores, Amusement Parks, Cruise Ships, Quick Service Restaurants, Malls, Parking Lots / Garages, Sports Stadiums, Bars / Nightclubs, Sports Bars / Pubs, Highways / Arterials, Rural, Construction Sites, Delis, Convenience Stores, Gas Stations, Doctor's Offices, Health Clubs, Airports, Casual Dining, Coffee Shops / Cafes, Fast Casual Restaurants, Fine Dining, In-flight, High Schools, K - 8 Schools, Libraries, Horse Race Tracks, Movie Theaters, Museums, Zoos / Aquariums, Golf Courses, Ski / Mountain, Big Box Retailers, Banks / Financial Institutions, Truck Stops, Buses, Bus Stations, Taxis, Trains / Subways, Platforms : Place Based in New York, NY | Los Angeles, CA | Chicago, IL | Philadelphia, PA | San Francisco et al, CA | Dallas-Ft. Worth, TX | Boston et al, MA-NH | Atlanta, GA | Washington DC (Hagerstown MD), MD | Houston, TX | Phoenix (Prescott), AZ | Detroit, MI | Seattle-Tacoma, WA | Minneapolis-St. Paul, MN | Tampa-St.Petersburg (Sarasota), FL | Miami-Ft. Lauderdale, FL | Denver, CO | Sacramento-Stockton-Modesto, CA | Cleveland et al, OH | Orlando-Daytona Beach-Melbourne, FL | St. Louis, MO | Portland, OR | San Diego, CA | Charlotte, NC | Pittsburgh, PA | Baltimore, MD | Raleigh-Durham (Fayetteville), NC | Indianapolis, IN | Salt Lake City, UT | Hartford & New Haven, CT | Nashville, TN | Kansas City, MO | Cincinnati, OH | San Antonio, TX | Milwaukee, WI | Columbus, OH | Greenville-Spartanburg SC-Asheville, NC | Grand Rapids-Kalamazoo-Battle Creek, MI | Harrisburg-Lancaster-Lebanon-York, PA | Las Vegas, NV | West Palm Beach-Fort Pierce, FL | Birmingham (Anniston & Tuscaloosa), AL | Norfolk-Portsmouth-Newport News, VA | Albuquerque-Santa Fe, NM | Austin, TX | Fresno-Visalia, CA | Oklahoma City, OK | Greensboro-High Point-Winston Salem, NC | Jacksonville, FL | New Orleans, LA | Memphis, TN | Louisville, KY | Buffalo, NY | Wilkes Barre et al, PA | Richmond-Petersburg, VA | Little Rock-Pine Bluff, AR | Albany-Schenectady-Troy, NY | Knoxville, TN | Mobile AL-Pensacola (Ft. Walton Beach), FL | Tulsa, OK | Lexington, KY | Charleston-Huntington, WV | Tucson (Sierra Vista), AZ | Ft. Myers-Naples, FL | Dayton, OH | Flint-Saginaw-Bay City, MI | Roanoke-Lynchburg, VA | Wichita-Hutchinson, KS | Green Bay-Appleton, WI | Spokane, WA | Des Moines-Ames, IA | Springfield, MO | Toledo, OH | Harlingen-Weslaco-Brownsville-Mcallen, TX | Rochester, NY | Omaha, NE | Columbia, SC | Syracuse, NY | Portland-Auburn, ME | Huntsville-Decatur (Florence), AL | Shreveport, LA | Champaign & Springfield-Decatur, IL | Madison, WI | Waco-Temple-Bryan, TX | Chattanooga, TN | Colorado Springs-Pueblo, CO | El Paso TX (Las Cruces NM), NM | Jackson, MS | Burlington VT-Plattsburgh, NY | South Bend-Elkhart, IN | Cedar Rapids-Waterloo-Iowa City & Dubuqu, IA | Baton Rouge, LA | Savannah, GA | Tri-Cities, TN-VA | Charleston, SC | Johnstown-Altoona, PA | Davenport IA-Rock Island-Moline, IL | Ft. Smith-Fayetteville-Springdale-Rogers, AR | Greenville-New Bern-Washington, NC | Tallahassee FL-Thomasville, GA | Evansville, IN | Myrtle Beach-Florence, SC | Reno, NV | Tyler-Longview (Lufkin & Nacogdoches), TX | Boise, ID | Ft. Wayne, IN | Youngstown, OH | Bakersfield, CA | Augusta, GA | Macon, GA | Traverse City-Cadillac, MI | Montgomery-Selma, AL | Yakima-Pasco-Richland-Kennewick, WA | Fargo-Valley City, ND | Lafayette, LA | La Crosse-Eau Claire, WI | Corpus Christi, TX | Columbus, GA | Chico-Redding, CA | Amarillo, TX | Rockford, IL | Columbus-Tupelo-West Point, MS | Monroe LA-El Dorado, AR | Columbia-Jefferson City, MO | Wausau-Rhinelander, WI | Topeka, KS | Wilmington, NC | Beaumont-Port Arthur, TX | Medford-Klamath Falls, OR | Palm Springs, CA | Albany, GA | Lubbock, TX | Salisbury, MD | Sioux City, IA | Wichita Falls TX & Lawton, OK | Odessa-Midland, TX | Panama City, FL | Rochester MN-Mason CityIa-Austin, MN | Bangor, ME | Binghamton, NY | Yuma AZ-El Centro, CA | Minot-Bismarck-Dickinson, ND | Idaho Falls-Pocatello, ID | Wheeling WV-Steubenville, OH | Sherman TX-Ada, OK | Biloxi-Gulfport, MS | Abilene-Sweetwater, TX | Hattiesburg-Laurel, MS | Utica, NY | Billings, MT | QuincyIl-Hannibal MO-Keokuk, IA | Dothan, AL | Lake Charles, LA | Elmira (Corning), NY | Rapid City, SD | Jackson, TN | Alexandria, LA | Laredo, TX | Bowling Green, KY | Greenwood-Greenville, MS | Grand Junction-Montrose, CO | Meridian, MS | Lafayette, IN | Parkersburg, WV | San Angelo, TX | Casper-Riverton, WY | Victoria, TX

Gloss Media

Gloss TV - Salon Digital Network

Gloss Media was established by a team of Out of Home media veterans. Gloss Media and its digital narrowcasting network, coined Gloss TV, exclusively targets women while providing customized marketing opportunities to achieve our advertisers’ objectives.

The Gloss Media network offers both digital and experiential touch-points for advertisers to integrate into a female-centric environment which is frequented by women in errand mode and receptive to messaging. Gloss Media recognizes and caters to the always growing importance of the female shopper, mother, career woman, trendsetter and recommender.

Given the unique combination of significant dwell time, female focus and captive retail environment, we are convinced that there exists no more effective network in the Digital Out of Home market today. Nail Salon advertising provides maximum impact for advertisers.

Recent studies have shown that Digital Out of Home or “Narrowcasting” ranks high in consumer awareness, recall of advertising and enjoyment which is good news for GlossTV. We are expanding our network of Nail Salon partners every month, increasing our current deployment in the top 10 DMAs.


Fast Facts: (DOOH) Digital Place Based
 
·      114 million viewers 18+ have viewed DPB screens in the past month (Nielsen)
·      DPB networks deliver more A18-49 monthly impressions than the sum of all the top 25 primetime TV shows. It also delivers more of these A18-49 monthly impressions than the sum of the top 20 basic cable networks (Nielsen)
·      We spent 5 hours and 16 minutes a day in front of a screen... and that is without turning on a television! (WSJ)
·      The average consumer in 2013 was exposed to 75% more digital out of home (DPB) media than in 2007 (PQ Global Media)
·      “To keep our brand relevant we have to engage consumers where they are” (Scott Hudler, Dunkin Donuts)
·      No fraudulent impressions or “bot clicks” and no ability to skip advertising or fast forward
·      Nielsen predicts that in 2 years Digital Place Based networks will be fully integrated into multi-screen ad campaigns and increase by 50%. Digital Place Based is where video and digital advertising is moving.
·      From 2012-2013 Digital Place Based had a 13% growth (Miller Kaplan)
 
Fast Facts: Nail Salon Environment
 
·         76% of nail salon attendees are ages 18-54
·         95% of salon nail attendees are women
·         Clients have a nail salon frequency of every 2 weeks
·         53% consider themselves purchase influencers
·         33% are heavily influenced by what is new and trendy
·         Average traffic is 2,800 clients per month per venue
 
Fast Facts: Gloss TV Network
 
·         65.09 minute dwell time (Nielsen)
·         95% of salon clients noticed Gloss TV (Nielsen)
·         67% Gloss TV viewers are able to recall seeing a beauty advertisement (Nielsen)
·         Median income $74K (Nielsen)
·         79% of clients are employed or students (13% of that total are students) (Nielsen)