Big Box Retailers : Place Based in New York, NY | Los Angeles, CA | Chicago, IL | Philadelphia, PA | San Francisco et al, CA | Dallas-Ft. Worth, TX | Boston et al, MA-NH | Atlanta, GA | Washington DC (Hagerstown MD), MD | Houston, TX | Phoenix (Prescott), AZ | Detroit, MI | Seattle-Tacoma, WA | Minneapolis-St. Paul, MN | Tampa-St.Petersburg (Sarasota), FL | Miami-Ft. Lauderdale, FL | Denver, CO | Sacramento-Stockton-Modesto, CA | Cleveland et al, OH | Orlando-Daytona Beach-Melbourne, FL | St. Louis, MO | Portland, OR | San Diego, CA | Charlotte, NC | Pittsburgh, PA | Baltimore, MD | Raleigh-Durham (Fayetteville), NC | Indianapolis, IN | Salt Lake City, UT | Hartford & New Haven, CT | Nashville, TN | Kansas City, MO | Cincinnati, OH | San Antonio, TX | Milwaukee, WI | Columbus, OH | Greenville-Spartanburg SC-Asheville, NC | Grand Rapids-Kalamazoo-Battle Creek, MI | Harrisburg-Lancaster-Lebanon-York, PA | Las Vegas, NV | West Palm Beach-Fort Pierce, FL | Birmingham (Anniston & Tuscaloosa), AL | Norfolk-Portsmouth-Newport News, VA | Albuquerque-Santa Fe, NM | Austin, TX | Fresno-Visalia, CA | Oklahoma City, OK | Greensboro-High Point-Winston Salem, NC | Jacksonville, FL | New Orleans, LA | Memphis, TN | Louisville, KY | Buffalo, NY | ProvidenceRi-New Bedford, MA | Wilkes Barre et al, PA | Richmond-Petersburg, VA | Little Rock-Pine Bluff, AR | Albany-Schenectady-Troy, NY | Knoxville, TN | Mobile AL-Pensacola (Ft. Walton Beach), FL | Tulsa, OK | Honolulu, HI | Lexington, KY | Charleston-Huntington, WV | Tucson (Sierra Vista), AZ | Ft. Myers-Naples, FL | Dayton, OH | Flint-Saginaw-Bay City, MI | Roanoke-Lynchburg, VA | Wichita-Hutchinson, KS | Green Bay-Appleton, WI | Spokane, WA | Des Moines-Ames, IA | Springfield, MO | Toledo, OH | Harlingen-Weslaco-Brownsville-Mcallen, TX | Rochester, NY | Omaha, NE | Columbia, SC | Syracuse, NY | Portland-Auburn, ME | Paducah KY-Cape Girardeau MO-Harrisburg, MO | Huntsville-Decatur (Florence), AL | Shreveport, LA | Champaign & Springfield-Decatur, IL | Madison, WI | Waco-Temple-Bryan, TX | Chattanooga, TN | Colorado Springs-Pueblo, CO | El Paso TX (Las Cruces NM), NM | Jackson, MS | Burlington VT-Plattsburgh, NY | South Bend-Elkhart, IN | Cedar Rapids-Waterloo-Iowa City & Dubuqu, IA | Baton Rouge, LA | Savannah, GA | Tri-Cities, TN-VA | Charleston, SC | Johnstown-Altoona, PA | Davenport IA-Rock Island-Moline, IL | Ft. Smith-Fayetteville-Springdale-Rogers, AR | Greenville-New Bern-Washington, NC | Tallahassee FL-Thomasville, GA | Evansville, IN | Myrtle Beach-Florence, SC | Reno, NV | Springfield-Holyoke, MA | Monterey-Salinas, CA | Tyler-Longview (Lufkin & Nacogdoches), TX | Boise, ID | Ft. Wayne, IN | Santa Barbara-Santa Maria-San Luis Obispo, CA | Youngstown, OH | Bakersfield, CA | Sioux Falls (Mitchell), SD | Lansing, MI | Macon, GA | Peoria-Bloomington, IL | Eugene, OR | Traverse City-Cadillac, MI | Montgomery-Selma, AL | Yakima-Pasco-Richland-Kennewick, WA | Fargo-Valley City, ND | Lafayette, LA | La Crosse-Eau Claire, WI | Corpus Christi, TX | Columbus, GA | Chico-Redding, CA | Amarillo, TX | Rockford, IL | Columbus-Tupelo-West Point, MS | Monroe LA-El Dorado, AR | Columbia-Jefferson City, MO | Wausau-Rhinelander, WI | Topeka, KS | Wilmington, NC | Beaumont-Port Arthur, TX | Medford-Klamath Falls, OR | Duluth MN-Superior, WI | Palm Springs, CA | Erie, PA | Anchorage, AK | Lubbock, TX | Salisbury, MD | Sioux City, IA | Joplin MO-Pittsburg, KS | Wichita Falls TX & Lawton, OK | Odessa-Midland, TX | Terre Haute, IN | Panama City, FL | Rochester MN-Mason CityIa-Austin, MN | Bangor, ME | Binghamton, NY | Yuma AZ-El Centro, CA | Minot-Bismarck-Dickinson, ND | Idaho Falls-Pocatello, ID | Wheeling WV-Steubenville, OH | Gainesville, FL | Biloxi-Gulfport, MS | Abilene-Sweetwater, TX | Missoula, MT | Hattiesburg-Laurel, MS | Utica, NY | Billings, MT | QuincyIl-Hannibal MO-Keokuk, IA | Watertown, NY | Harrisonburg, VA | Dothan, AL | Lake Charles, LA | Elmira (Corning), NY | Rapid City, SD | Jackson, TN | Alexandria, LA | Laredo, TX | Jonesboro, AR | Charlottesville, VA | Grand Junction-Montrose, CO | Meridian, MS | Twin Falls, ID | San Angelo, TX | Casper-Riverton, WY | St. Joseph, MO | Mankato, MN | Victoria, TX

Best Buy

Best Buy On Network

HDTV Wall
The heart of our stores, the pulse of our Network

• 80-120 HDTVs per store, 1074 locations
• Between 15M and 34M viewers per month
• Viewers watch 9.4 minutes per visit (avg.)
• Ad recall: Average of 37%
• Targeted demographics for HD Wall
• Median HH income of $83k
• Heavily over index in 18-34 age bracket
• 85% say they almost always skip watching TV ads at home

• 15-20 LCD monitors per store
• 1074 locations
• Between 10.6M and 23.2M viewers per month
• Viewers tune in an average of 7.3 minutes per visit

• 2-4 42" HD displays per store
• 300-400 locations
• Dept traffic 4.9M to 10.9M per month
• Customer dwell time in dept: 6 min

• 2-4 42" HD displays per store
• 300-400 locations
• Dept traffic 4.2M to 9.2M per month
• Customer dwell time in dept: 4 min

• Two 42" HD displays per store with unified channel of content
• 1074 locations
• Two endcap screens featuring focused content stories
• Endcap 1: Apple iPod ecosystem
• Endcap 2: Aug - Oct: In-Car Entertainment Solutions
• Endcap 2: Oct - Feb: Personal Entertainment Devices (non-Apple)
• Dept traffic: 12M to 26.1M per month
• Customer dwell time in dept: 2.9 min

* Best Buy estimates based on The Nielsen Company January/February 2010 Audience Study
*Average Household Income of Audience: $83,000