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Gloss Media

Salon Network - Interior Displays, Coupons and Sampling at Walmart and Counter Displays

The Regal & Da~Vi Nail Salon Network, nail salon chains located within up to 1200 Walmart stores, offers a strategic venue for reaching captive and receptive female shoppers who are in errand and purchase mode, and about to go shopping in Walmart.  A GFK research study for a campaign ran in Nail Salons in Walmart garnered compelling results such as:

Regal & Da~Vi Nail Salons are independently owned and operated and thus not subject to the usual Walmart approval process, and are a fraction of the typical in-store Walmart programs!
Fast Facts: (DOOH) Digital Place Based
 
·      114 million viewers 18+ have viewed DPB screens in the past month (Nielsen)
·      DPB networks deliver more A18-49 monthly impressions than the sum of all the top 25 primetime TV shows. It also delivers more of these A18-49 monthly impressions than the sum of the top 20 basic cable networks (Nielsen)
·      We spent 5 hours and 16 minutes a day in front of a screen... and that is without turning on a television! (WSJ)
·      The average consumer in 2013 was exposed to 75% more digital out of home (DPB) media than in 2007 (PQ Global Media)
·      “To keep our brand relevant we have to engage consumers where they are” (Scott Hudler, Dunkin Donuts)
·      No fraudulent impressions or “bot clicks” and no ability to skip advertising or fast forward
·      Nielsen predicts that in 2 years Digital Place Based networks will be fully integrated into multi-screen ad campaigns and increase by 50%. Digital Place Based is where video and digital advertising is moving.
·      From 2012-2013 Digital Place Based had a 13% growth (Miller Kaplan)
 
Fast Facts: Nail Salon Environment
 
·         76% of nail salon attendees are ages 18-54
·         95% of salon nail attendees are women
·         Clients have a nail salon frequency of every 2 weeks
·         53% consider themselves purchase influencers
·         33% are heavily influenced by what is new and trendy
·         Average traffic is 2,800 clients per month per venue
 
Fast Facts: Gloss TV Network
 
·         65.09 minute dwell time (Nielsen)
·         95% of salon clients noticed Gloss TV (Nielsen)
·         67% Gloss TV viewers are able to recall seeing a beauty advertisement (Nielsen)
·         Median income $74K (Nielsen)
·         79% of clients are employed or students (13% of that total are students) (Nielsen)