Octopus Interactive/T-Mobile Rideshare

Description

Octopus, now part of T-Mobile, is the #1 rideshare advertising and entertainment platform in the United States. Passengers engage with Octopus through interactive games, surveys, and advertisements. Octopus' rider detection technologies ensure that every impression only occurs when a passenger is present. With over 70,000 programmatically enabled screens, reaching tens of millions of unique passengers on a monthly basis, Octopus is the leader in the vertical in scale, reach, and engaged passengers.

Audience Profile

Octopus captures the attention of today’s ideal consumer. Over 75% of rideshare passengers are between 18-49, have medium to high household income, and have a bachelor's degree or greater. Additionally these passengers over-index for being cord-cutters, cord-nevers, and being tech-savvy. Octopus also reaches today’s business traveler as rideshare is the most frequent expense category for corporate accounts. This audience makeup makes Octopus the ideal network to reach this difficult-to-reach but highly desired, audience.

Website:

https://www.t-mobile.com/advertising-solutions/rideshare-advertising#INTNAV=tNav:Solutions:RideshareAdvertising

Contacts:

andrew.peralta58@T-Mobile.com