DIRECTV

DIRECTV Advertising is a pioneer in converged addressable television advertising, delivering audience-based, digital, and data-enabled media solutions across linear TV, streaming, and out-of-home environments.

Headquartered in New York, DIRECTV Advertising empowers advertisers to reach target audiences at scale while measuring campaign impact. In January 2025, DIRECTV Advertising launched DIRECTV Remote, a dedicated digital out-of-home network extending premium video advertising beyond households to commercial establishments including hotels, airplanes, small businesses, offices, and retail locations, making DIRECTV the first MVPD to offer dynamic ad insertion into in-flight television programming. DIRECTV Remote inventory became programmatically available in January 2026 through Place Exchange by Broadsign SSP and major DSPs including Basis and The Trade Desk, with PerView measurement solution aligned with OAAA guidelines.

The company's DIRECTV Axis technology platform ensures linear and digital work together through automation, dynamic ad insertion, and precision targeting. DIRECTV Advertising's addressable capabilities enable personalized ads at the household level, frequency optimization, and customized measurement. With deterministic first-party data from direct-to-consumer relationships, plus innovative formats including pause ads available programmatically through TripleLift partnership, DIRECTV Advertising reaches over 130 million monthly active users nationwide across satellite, streaming, and expanding DOOH footprint, serving national advertisers, political campaigns through DIRECTV Elect platform, and diverse businesses seeking premium television and video advertising environments.