The Shore Board

The Shore Board is a high-impact out-of-home (OOH) advertising platform specializing in a digital billboard boat operating along the New Jersey coastline. Featuring a state-of-the-art LED display mounted on a custom vessel, The Shore Board delivers dynamic, full-motion advertising directly in front of some of the most heavily trafficked beaches in the country. With over 100 million annual visitors to the Jersey Shore and campaigns reaching up to 250,000 beachgoers per day, brands gain unmatched exposure in a captive, distraction-free environment.

The vessel travels across more than 20 premier beach towns throughout Monmouth and Ocean counties, providing targeted geographic coverage aligned with consumer behavior at the shore. The large-format HD digital screen is designed for maximum visibility and engagement, offering advertisers a unique alternative to traditional aerial banners and static billboards at a highly efficient cost per thousand impressions.

Founded with a focus on innovation and accessibility, The Shore Board partners with brands, agencies, and local businesses to deliver strategic, results-driven campaigns throughout the summer season. From national brand activations to local promotions and event messaging, the platform combines high-frequency exposure with memorable visual impact—making it one of the most distinctive and effective advertising channels on the Jersey Shore.