Circle K Digital Media Network

Circle K Digital Media Network

• Proprietary platform that allows YOU to speak directly to OUR customers.​

• National reach with 6,000 Circle K locations.​

• 13,200 screens with LIFT media currently installed​

• 200MM+ monthly Impressions delivered via the CK Digital Media Network

Platforms:

• 20" LIFT Screens at checkout

  • An exciting digital marketing platform offering custom targeting, digital coupons, sweepstakes, clubs and customer surveys to engage your customers and cashiers alike at the point of purchase during transaction.

  • Affinity offers allow for targeting optimization across own users (brand), cross category (affinity), or competitive brand purchases

  • UPC trigger items are scanned at the register, triggering offer/messaging on LIFT screens (upsells, discounts, sweepstakes, loyalty clubs, gamification)

  • Offers are displayed and accepted using interactive digital touch screen.

  • Proven results with increased sales lift, customer engagement/awareness, velocity, and strong conversion rates

  • Walk up spots are available for branding / awareness and are shown on the LIFT screens while transactions are not taking place.

• Pump/Forecourt Media

  • Circle K’s Pump/Forecourt Media delivers a full sight, sound and motion video network at 5,000+ pumps nationwide.

  • Connect your brand with consumers at the pump to drive them instore for a Circle K purchase.

• Digital Ad Walls

  • Large vertical video panels (ranging from 2-7 connected video panel screens) located in the highest traffic area of the store, above dispensed beverages.

  • Full sight and motion, strong impact, visible throughout the entire store

• Mobile App

  • Non-Claimable App Deal For awareness – no barcode is present. Views can still be tracked for analysis

  • Claimable App Deal Instant mobile offer with scannable barcode, redeemed in-store.

  • Featured Deals Scrolls on home screen of up to 7 spots.

• ATM Marketing

  • Proprietary marketing platform that consumers notice

      60 seconds of undivided attention / 82% recall rate

  • Takeaway that drives action

      Printed receipt aids recall/drives immediate action

  • Highly segmented targeting capabilities