Movia Media is a technology-driven mobile billboard and truck-side advertising company specializing in out-of-home advertising with advanced analytics capabilities.
Founded in 2016 by CEO Casey Binkley and headquartered in Toronto, Ontario with additional operations in New York, Movia recognized the untapped potential of delivery trucks and commercial vehicles as moving billboards.
The company transforms ordinary commercial trucks into high-impact mobile advertising platforms by installing custom vehicle wraps combined with proprietary GPS tracking technology, Wi-Fi collection devices, and beacon-enabled impression analytics. This innovative approach enables Movia to provide real-time data showing exactly when, where, and who sees each advertisement, along with accurate impression counts and audience demographics.
Brands can access live dashboards to monitor campaign performance and ROI, then leverage retargeting capabilities to reach the same audiences again on their mobile devices—extending campaign effectiveness far beyond traditional out-of-home advertising. Movia's platform serves diverse clients across retail, CPG, entertainment, and service industries, offering customizable route planning to target specific demographics, neighborhoods, and times of day, making mobile billboard advertising more measurable, accountable, and effective than ever before.
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