VENDO Media

VENDO Media is a leading Canadian out-of-home advertising company providing national scale and regional coverage across Canada through an extensive network of digital and static outdoor displays.

Formed in 2020 through the merger of Media City and Signpatico, two established Canadian OOH operators that initially partnered under the VENDO brand in October 2020 before completing a full business combination when Signpatico acquired Media City in Q3 2022, the company represents one of Canada's most significant consolidations in the outdoor advertising sector.

Headquartered in Toronto, Ontario, VENDO Media operates over 460 digital outdoor billboards across 115-plus markets throughout Canada, making it the widest-reaching digital outdoor media company in the country with coverage spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, and Atlantic Canada. In addition to its digital billboard network, VENDO operates 409-plus static outdoor billboard locations with particular concentration in Western Canada, along with digital and non-traditional advertising options in office towers, shopping centers, residential buildings, and other indoor venues that provide advertisers with diverse placement opportunities beyond traditional roadside billboards.

The company is led by CEO James McDonnell and President Sylvio Deluca, and received growth equity investment from Forum Asset Management in October 2022 to fund the Media City acquisition and support continued expansion. VENDO Media has pursued an aggressive acquisition strategy, including the 2025 purchase of Canada Billboards and a partnership acquisition of 902 Sign Group in Atlantic Canada, demonstrating commitment to building a strategically positioned national network. The company serves advertisers seeking both broad national reach and targeted regional campaigns across Canada's diverse markets, offering innovative DOOH solutions, programmatic buying capabilities, and flexible advertising programs designed to meet evolving client needs in Canada's competitive outdoor advertising landscape.