Grocery TV

Grocery TV is the leading in-store retail media platform specializing in digital advertising within grocery stores across the United States.

Founded in 2016 in Austin, Texas by co-founders Don Oelke, Edward Cates, and Marlow Nickell, the company emerged from a vision to modernize retail advertising by replacing declining magazine racks with engaging digital content.

Grocery TV operates over 21,000 digital displays across more than 6,500 grocery stores, partnering with over 200 retailers nationwide to reach approximately 70 million shoppers—nearly one in four Americans—where nearly 90% of purchases occur. The platform provides retailers with a turnkey solution to generate incremental revenue while modernizing their stores and enhancing the shopper experience.

For brands and advertisers, Grocery TV offers programmatic advertising capabilities, enabling easy campaign launch and management throughout the entire grocery store environment. The company's comprehensive approach includes centralized content management, campaign analytics, and AI-powered merchandising capabilities to monitor shelf conditions and out-of-stock products, making retail media more accessible, scalable, and efficient for the grocery industry.