National Retail Solutions Digital Media (NRS Digital Media)

520 Broad Street
Newark, NJ 07102

IDT's subsidiary and National Retail Solutions division, NRS DIGITAL MEDIA (NRS), is an in-store retail digital media advertising company. NRS DIGITAL MEDIA owns and operates over twenty-one thousand point-of-sale digital advertising screens in nearly nineteen thousand independent retail stores nationwide.

NRS is the only DOOH media owner with product scan data and the ability to attribute sales lift on a specific campaign. With this data, NRS can package direct deals and PMPs based on stores that carry a particular brand, product, or category, making it the only turn-key 360 retail and digital in-store media network available for reaching consumers in hyper-local independent retail locations in the US.

NRS uses 1st party scan data and 3rd-party qualitative and quantitative data to validate audience composition and reveal specific audience movements to help you build custom, optimizable networks to engage them during their daily routine.

Because of its scale and high weekly ad frequency, CPG and non-CPG Advertisers and Agencies frequently use NRS's eye-level digital media to reach audiences of all income levels, interests, and demographics during their shopping visits when they are most engaged: before and during sales transactions.

Audience Profile:

  • 55 million weekly impressions delivered by 21k+ screens in 18k+ independent retail locations; 50-state coverage, 191 DMAs

  • General market targeting with specific strength to reach Hispanic, Asian, African-American, and global multicultural audiences by audience index

  • Average weekly ad frequency: 4

  • Average weekly impressions per screen: 2,200

Regulated Categories:

All locations meet regulated category compliance. Cannabis permitted.

NRS's in-store audience composition for A21 is 85%, and LPA+3 is 75%.

To learn more, please see our media kit here.

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Industry Affiliations:

Outdoor Advertising Association of America
Outdoor Advertising Association of America
Geopath for Media Measurement
Geopath for Media Measurement
Digital Place-based Advertising Association
Digital Place-based Advertising Association

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