Astral Media Outdoor

Astral Media Outdoor, now operating as Astral Out-of-Home under Bell Media, is one of Canada's leading out-of-home advertising companies with a strategically positioned network of more than 50,000 advertising faces nationwide.

Originally launched in 1987 as Astral Media Outdoors, the division was established by the Montreal-based Greenberg family as a diversification from their broadcasting and film distribution businesses, initially focusing on posters and street-level media. Following Bell Canada's acquisition of Astral Media in 2013, the outdoor advertising division was integrated into Bell Media's operations, and in 2023, Bell Media further expanded its OOH footprint by acquiring the Canadian assets of OUTFRONT Media for C$410 million.

Today, Astral operates six comprehensive product lines spanning outdoor advertising, lifestyle networks, street furniture, airport displays, large-format digital spectaculars, and transit advertising across major Canadian markets. The company holds exclusive advertising contracts with major transit systems including the Societe de Transport de Montreal (STM) and other metropolitan transit authorities.

Headquartered in Toronto, Astral combines traditional outdoor advertising excellence with cutting-edge digital technology, offering programmatic capabilities through partnerships with leading supply-side platforms and providing advertisers with data-driven targeting, dynamic content management, and comprehensive measurement across Canada's most premium out-of-home inventory.