Live Nation Worldwide, Inc.

Live Nation, the world’s leading live entertainment company, helps bring 100+ million fans to 40,000+ shows and 100+ festivals annually. Live Nation’s digital out-of-home ad network is now available to advertisers across 80+ live music venues in the U.S.. The DOOH Network:

• Covers the Top 10 DMAs and 27 of the Top 30 DMAs

• Offers the ability to target audiences based on geography, demographics, and music genres

• Showcases creative in performance areas and on dwell-space digital boards

Live Music Fans are a desirable and influential audience. Compared to the US General Population, they are:

• 32% more likely to have a high disposable income

• 84% more likely to be influential

• 51% more likely to be multicultural

Live Music Fans are open to brands:

• 93% are open to engaging with brands at a live music event

• 73% agree brands that support live music are more relevant brands

• 67% are more likely to recommend a brand they see at a live music event