Vistar Media provides programmatic technology for digital out-of-home (DOOH) advertising. In January 2025, Vistar Media was acquired by T-Mobile.
Founded in 2012 and headquartered in New York City, Vistar was established by executives in the digital advertising space who recognized the opportunity to bring the intelligence and efficiency of programmatic technology to the impactful medium of out-of-home advertising.
The company operates both a demand-side platform (DSP) for buyers, and a supply-side platform (SSP) to connect signage operators to digital revenue, device and content management software (Cortex), and enterprise-grade ad serving technology.
Vistar powers some of the world's most advanced signage networks and operates in more than 20 countries across North America, Europe, Latin America, and Asia Pacific. The company's platform enables location-based, automated, and measurable DOOH transactions at scale, serving hundreds of brand marketers and media owner networks globally.
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