College Campuses advertising - Utica College Bookstore, Utica, NY, 13502

Scentsa Media Networks - Digital Networks: Digital Video Ad Networks - With Audio - College Campuses

Digital Networks: Digital Video Ad Networks - With Audio

Category: Place Based

The Barnes & Noble College Television Network from Scentsa Media Networks (SMN) is the largest college digital out-of-home network in the United States with approximately 1,100 large LCD screens throughout 400 select campus bookstores nationwide. SMN delivers approximately 21 million annual on-screen impressions in the top DMA's, and over 61 million impressions total. As well as a projected 400,000 device adaptions a month.

SMN provides Digital Out-of-Home advertising with flexible ad placement and scheduling in a vibrant static or video broadcast format integrated with relevant content for college students. The network is also geo-addressable and is capable of hyper-local targeting.

The primary goal of the screens is delivering engaging content and advertising, enhancing the retail experience and driving the viewer to interact via their mobile devices through SMS, Qr Codes, Bluetooth, NFC, App download et al.

We are partnered with Barnes & Noble College (BNC) who manages a great number of university bookstores in some of the most prestigious and highly enrolled schools in the U.S. Through this partnership, SMN can also provide access to successful marketing campaign strategies onto 650 top Universities.

Advertising with SMN allows brands effectively and cost efficiently to target the lucrative and hard-to-reach 18-34 year old young adult. Reaching millions of students, alumni, families, faculty and staff; representing 23+% of ALL the U.S. college population.

SMN uses a combination of 55", 52", and 42" LCD/LED screens; they are located in high-traffic areas throughout the bookstores allowing the maximum advertiser exposure and sales impact wherever students go within the stores.

• SMN gets your brand ON CAMPUS where students socialize, build brand loyalty, and decide how and where to spend their money.
• The college student demographic holds great value and the potential to create lasting brand relationships while new consumer purchasing behavior patterns are being formed.

Furthermore, the content displayed is demographically appropriate and very compelling for the students, containing the most current and captivating categories: sports, music, fashion, social media, TV, health, celebrity news, technology, etc., and Live Feeds such as news, weather, sports, school information, and daily Top Tweets. Some of our content providers are CBS, AOL, Screenfeed, Skuff TV and Ad Council. Our programming loop is 15 minutes with 60:40 content to ad ratio.

As part of a multi-medium campaign, your brands and SMN have access to the following marketing opportunities:

• Online Advertising on official campus bookstore websites
• Email Blasts - reaching over 1.8 Million opt-in subscribers
• Social Media marketing on B&N College Fan pages
• Over 171,000 Facebook Fans
• Marketing in 50+ full-service in-store Cafés serving Starbucks coffee
• Experiential and Event Marketing and Sampling programs
• Customized Sweepstakes & Contests
• Collateral Distribution - Shopping Bag Advertising
• Presence in U4U Digital College Magazine (1 million circulation at the start of the school year)

Category: Digital Networks: Digital Video Ad Networks - With Audio

Subcategory: College Campuses