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InfoSlate, Inc. - Digital Networks: Digital Video Ad Networks - No Audio - Doctors Offices
Digital Networks: Digital Video Ad Networks - No Audio
Category: Place Based
InfoSlateTM, is a light, hand-held computer, much like a digital magazine, that is positioned at the point-of-care in the medical waiting room. During the avg. 20 minute wait time, the patient can use InfoSlate to browse the internet, get educational health information on a variety of health topics, learn about products and services, take an educational survey, send coupons to their home email or phone, get information on and sign up for clinical trials, or receive important disease-state awareness information. This wait time offers an incredible opportunity for advertisers to reach their targeted consumer with rifle-shot accuracy right where it matters most.
By assessing how to best use the time spent waiting in offices, we have recognized that this “wait time” has the potential for advertisers to benefit, thus creating an attractive out of home advertising opportunity. Due to the steep increase in demand for ways to creatively market new products in the market, InfoSlate not only serves as an entertainment or pastime tools for individuals, but also as a strategic opportunity for patient education, product awareness, identifying physician script writing increases, and targeting messages more efficiently with clear statistics to support.
For the advertiser, we have created the most cost effective and targeted way to get QUALITY time with our market. We believe it is not about quantitative numbers anymore. To quantify a qualitative buy is the wrong approach. We do not conduct a mass media approach that is measured by quantity. It’s about the customer experience. Impressively, our statistics show over our approach works. We currently have an average of 45% click thru rate for our advertisements. These statistics dwarf any mass approach that nets only 0.5%. With InfoSlate, the advertiser has an opportunity to create a highly targeted marketing campaign at the point of care to a captive audience in the doctor's office. This direct to patient approach generates a higher quality customer experience with the advertiser's brand and improves the ROI of the campaign.
Advertising Opportunities
The InfoSlate's advertising opportunities include on-screen banners, syscrapers, text ads, button banners, full-screen digital billboards and interstitials. These ads are interactive and can be clicked on by the patient to direct them to the advertiser's website or desired landing page. Surveys and coupons can also be added on as a compliment to any campaign.
Beyond the Banner
InfoSlate's unique platform goes beyond what any magazine, TV screen or web site can offer today. Past campaigns have included the use of integrated features such as:
- Mutlimedia Audio/Video Landing Pages
- Emailed Coupons and Incentive Offers
- Mobile Device Integration for Promotions
- Consumer/Patient Education and Surveys
- Clinical Trial Programs
No Advertiser Too Large or Too Small
InfoSlate's advertising model is designed to be scalable and equally effective for everyone from Fortune 500 firms to local small businesses. Campaigns can be targeted and budgeted for national or local reach as well as by user demographic. The opportunity for an exclusive channel that exerts real influence at the critical time and place is here. Don’t let wait time be wasted time.
About The InfoSlateTM Ad Management Portal (AMP)
The InfoSlateTM Ad Management Portal (AMP) is our customers' toolbox to create successful campaigns. Our fully automated system allows you to create and manage your advertising strategy with complete control. Our enhanced reporting features allow you to monitor success down to the individual location. Our system is separated into three main parts.
- Campaign Management Marketing managers can book time and locations easily without having advertisements ready beforehand. Time is chosen through a simple calendar. Locations are browsed in Google Maps. Each location shows the type of practice, the number of doctors and devices, as well as simple usage statistics to quickly gauge the value of the location.
- Advertisement Management Graphic designers and marketing professionals can manage their individual advertisements and target specific advertisements for specific campaigns. Once an image is uploaded, it is created into an advertisement entity that has a lifespan outside of any campaign. The advertisement can then be added to the campaigns with different target sites for the different campaigns.
- Reporting The key to a winning marketing strategy is to go with what is already proven. The most important tool an advertiser should have is a good reporting solution to see how ideas have fared in the past. Our reports are displayed in easy to read and easy to navigate graphs. The reports can be viewed by any combination of time, advertisement, campaign, and location, giving full control. It is easy to view how successful a campaign, advertisement, and location are for the advertiser. Advertisements that get fewer clicks can be excluded from future campaigns. Locations that outperform others can be upgraded to a higher tier for more visibility. Our reporting system also provides a web services interface so advertisers can integrate with their existing reporting solutions or to create custom reports.
Videos:
+ InfoSlate Ad Management Portal
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Category: Digital Networks: Digital Video Ad Networks - No Audio
Subcategory: Doctors Offices