January 2009 Newsletter
Advertising Age Among Other Industry Professionals Excited About DOmedia!
"The long tail of alternative media has been dogged by a big problem: The market for such things as skywriters, street teams or health-club TV is so fragmented that assembling a media plan by them is daunting.Now, [DOmedia] is looking to solve the problem by creating a single online marketplace that pulls together offerings that include mobile, truck ads, building projections, truck and car wraps, digital out-of-home and pizza-box ads into a single searchable website..."
--Jack Neff for Advertising Age
We couldn't have said it better ourselves! Mr. Neff is just one of the many industry professionals taking notice of DOmedia and the game-changing effects it has on the industry. By making it easier for media buyers to find out-of-home and alternative media providers, connect with them and transact business, we are helping advertisers reach consumers "out-of-home" like never before!
Why are people taking notice?
In just a few short months, DOmedia has grown to include 350 companies and over 30,000 media listings in our searchable database! Just as notable, traffic to our website has been going through the roof. In fact, in the past 30 days, our site traffic has increased by 99%! Every day, more and more people are discovering what DOmedia can do for them.
If it's been awhile since your last visit to DOmedia, a lot has changed. We've added a number of tools you can use to make the most of your media listings. Add photos, video, downloadable PDFs, rate card information and more. There is a lot of opportunity out there and we want to make sure you are a part of it.
Who says retail security systems are only good for nabbing thieves? Luckily for name brands every where, Storeboard Media has realized the full potential of drugstore security pedestals by transforming them into valuable advertising space! By utilizing the first point of contact in drugstores across the country, national brands are now able to achieve 100% visibility among the nearly one billion shoppers who enter drugstores each month. During a 4-week cycle, a single brand can dominate the security pedestals in any number of the 13,000+ participating drugstores, making it the first thing shoppers see on the way in and the last thing they see when they leave. We'd have to agree with Storeboard Media's claim that they are, "Always on. Always in the right place. Always visible."
What a Dive! Small Hawaii-Based Coffee Maker Uses Ocean as Media Placement
How do elite thriathletes power up for 2.4 miles of open-water swimming, 112 miles of grueling cycling and a (fun) 26.2 mile marathon run? Coffee. Lots and lots of coffee! For this past Ironman World Championships, held in Kailua-Kona, HI, Albert Boyce, owner of Coffees of Hawaii, thought the 1700 participants needed HIS coffee. There was just one problem. As much as he wanted to advertise his brand, World Triatholon Corp. already had its own official brew, Ironman Organic Coffee. Plus, sponsors like Gatorade, Ford and Powerbar spend big money to make their presence known. For a small coffee brand, paying for signage on the island was out of the question.
The ocean, on the other hand, was not. Since nobody owns the ocean, Boyce and a friend decided to build a floating coffee bar on an outrigger, then float it out to the swim course. To advertise it, they spread a canvas "billboard" out on the ocean floor 20 feet down--where practicing swimmers would be looking anyway. "Espresso Bar," it said, with an arrow pointing the way.
Care to Share?
One of the best things about alternative and out-of-home media is how creative, engaging and impactful it can be. Each month we'll highlight a campaign that we just have to share! And if there's one you want to share with us, send it to firstname.lastname@example.org.
AAAA 2009 Media Conference & Tradeshow
Stop by and say hello!
Our travel calendar is starting to heat up. Meetings and trade shows will keep us busy over the next few months. If you happen to be in the neighborhood, stop by and say hi.
March 4-6, 2009
2009 AAAA Media Conference
Hilton Riverside, New Orleans