February 2009 Newsletter
Advertisers & Agencies Media Sellers
Feature Story
They Call It a Media Tradeshow.
We Call It an Excuse To Have Fun!
We hope we'll see you this week down in New Orleans at the 2009 American Association of Advertising Agencies' Media Conference & Tradeshow. Thought-provoking presentations and extraordinary information from leading media experts is going to be a great ride. This year's show centers on one of the most challenging aspects of today's media -- the consumer. So we wanted to challenge you to a little game, just to keep things even more interesting . . .
DOmedia has prepared for a lively show crowd with an interactive game to keep you on your toes. All participants will have a bazillion opportunities to win great prizes while learning what DOmedia is all about. What's the catch? Attendees must be willing to have fun!
The goals are simple and the rewards are digitally cool. All you have to do is collect as many entry tickets as you can, drop them into the prize bowl at the DOmedia Booth (#709-711) and be on your way to winning. The more tickets the better. Additional tickets can be collected by contacting a DOmedia representative in the conference area between 2 and 4 pm TODAY, visiting the DOmedia booth or wearing a DOmedia button. Following us on Twitter (@DOmedia) is another way to earn extra bonus tickets for a chance to win prize booty like iPod Touches, Shuffles or $15 iTunes Gift Cards.
Winners (and there will be many) will be announced at 6:45 pm on Thursday at the DOmedia Booth and on Twitter. Our team looks forward to meeting you, so come to win and learn why DOmedia is quite simply your best resource for alternative and out-of-home media, simplified. Game on!
What's New @ DO
Enhanced Media Profiles
DOmedia began with a vision to simplify the process of buying and selling alternative and out-of-home media. By continuously enhancing our online marketplace, we get closer and closer to fulfilling that goal. Lately, we've enhanced the media profiles so sellers can provide more of the key information that makes it easier for you to find what you need. Sellers can now include info like rate card pricing, art and production specs, and downloadable media kits! Looking to the future, you will even be able to search for media based on demographic objectives! Through our robust database, thorough media profiles, and upgraded campaign tools, building a plan that fits your needs has never been so simple! Check out the new features.
Seller Spotlight
eXaD: eXperiential aDvertising
While you can't do anything about the weather, you can finally do something about the long hours of boredom it causes frustrated travelers! Introducing eXaD, the eXperiential aDvertising company that is bringing interactive entertainment to the boring world of airport delays and layovers!
Now travelers can leave behind the dull, overpriced gossip magazine from the airport gift store for the new and exciting video games from Xbox, PS3, or Nintendo -- all on 32" HDTV LCD screens. The gaming zones combine entertainment with amazing marketing opportunities by providing 52" LCD advertising screens above each of the 5 game screens. Sponsors can not only communicate their brand message to passengers who engage in the games, but also to observing bystanders and passersby alike.
eXaD is looking to launch within each of the top 10 airport DMAs in the U.S. later this year. Find out more about eXaD and its gaming zones by logging into www.domedia.com and searching "eXaD" or on their website www.feelexad.com.
Creative Corner
Extraterrestrial Pizza or Ingenious Campaign?
Airline passengers traveling in and out of Denver International Airport during the summer and fall of 2008, including visitors to the Democratic National Convention, probably experienced an extra-large hunger pang after seeing an enormous Papa John's pepperoni pizza cut into a wheat field below. Filling the space of six football fields, the pizza-style crop circle promoted Papa John's new Whole Wheat Crust Pizza.
Papa John's was really thinking outside the "pizza box" when they strategically placed this advertisement between two very busy flight paths. Their ingenious use of product placement not only whetted the appetites of mile-high travelers, but also provided out-of-this-world media coverage. Where else could Papa John's slogan "America's Choice" ring clearer than in a heartland wheat field -- which, by no accident, is where Papa John's also purchases its wheat ingredients.
It took renowned earthworks artist Stan Herd more than 600 hours to create the extraterrestrial pizza at a cost of $50,000. In concert with Papa John's message of whole wheat crust, Herd created the organic advertisement with natural elements. Red mulch was used for pepperoni, corn stalks to resemble green peppers and black mulch for olives. Limestone doubled as onions and flattened wheat stalks for cheese. Recognized for his creativity, Herd is no stranger to alternative media. Other credits include work for Absolut Vodka, Beck's beer and Sara Lee.
Creative use of alternative media in advertising has birthed a whole new way of connecting clients and consumers. It's an exciting new frontier and DOmedia is proud to be a part of it.
Miss the January Edition?
Here's a Recap
Growing up isn't hard for us. We embrace it. We love that we've grown to include 350 companies and more than 30,000 media listings in our searchable database in just a few short months. Our online presence is growing, too, with domedia.com site traffic up by 99%.
DOmedia truly believes in giving credit where credit is due. We were fortunate to receive some outstanding credit about the fantastic work we're doing in a recent issue of Advertising Age. In the issue, author Jack Neff skillfully conveys the ins and outs of DOmedia's matchmaking business. Miss last month's edition? Click here to check out the full issue.
DO You Tweet?
Follow Us!
Announcing the new DOmedia Twitter page! From site features and enhancements to Q&A support, we'll keep you up-to-date on all things DOmedia. Let's tweet! www.twitter.com/domedia