Newark, NJ 07102
InStore Vision (ISV) is one of the nation's leading Out of Home (OOH) digital advertising networks, specializing in providing a data processing and delivery platform for real-time, targeted advertising in the Convenience Store industry. Since 2005 ISV has owned and operated the largest digital advertising network in C-Stores in the Philadelphia market, reaching 1.1 mm consumers monthly and growing. Advertisers have included Verizon Wireless, Kraft Foods, Best Buy, and General Motors. ABC Inc., (WPVI) 6ABC Action News, the market's longtime leading broadcast TV news station, is a strategic partner with ISV and provides local content on our network. Locations are monitored with traffic measurement software, and consumers are provided an entertaining, informational and money-saving experience watching the ISV broadcast on both a 20” screen at the point of sale, and a 32” screen in a featured store location, (video and audio). In addition, a percentage of stores are equipped with CognoVision software for enhanced demographic measurements, targeting and campaign efficiencies.