AdTraction is a multimedia advertising company that specializes in creating unique out-of-home (OOH) textured surface advertising displays with a capability of converging offline media with your digital media marketing efforts.
In December, 2012, AdTraction signed a 3 year exclusive contract with the Chicago Park District that secured 55 individual 12’x24’ (288 sqft), surface advertising locations along Chicago’s famed lakefront. Each of the 55 sponsorship locations will cycle a display for 28 days, 6 cycles throughout the summer, offering 330 total sponsorship opportunities.
Nike, Gatorade and Tropicana participated in a pilot program in the fall of 2012, each brand created unique displays visible to tens of thousands of daily Chicago lakefront patrons. Our display sites are located at some of the most unique areas along the Chicago Lakefront with the very highest pedestrian traffic; pedestrian counts can range from 10,000 to 80,000 per day.
Key aspects which make our solution such a unique opportunity;
Be First: first offering of lakefront venues
Product: the production of a 3M outdoor texture surface material along with a premier graphic production company featuring G7 certification
Display Size: 288 sqft which creates an amazing disruptive brand engagement
Mass Audience: 60,000 to 70,000 people access the lakefront daily, over 20 million annually
Lakefront Events: Grant Park Music Festival, Taste of Chicago, July 4th and the Chicago Air and Water Show
Social Media Capabilities: coordinate your social media to accelerate user experience
AdTraction Media displays are a unique and safe 3M outdoor material with non-skid and non-scuff properties that adheres to all concrete and blacktop surfaces. Through our exclusive production process and unique site locations, AdTraction will give your brand new Traction.
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