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Financial Times Branding at Special Events
The Financial Times is read by the worlds most affluent and influential.
Now, more than ever, luxury brands need to be seen by the most affluent pair of eyes, not the aspirational. The FT readers have the highest net worth there is and the highest mean/media liquid net worth, according to Mendelsohn Affluent Survey, 2011.
There is a lot of room for creativity for these projects, we can place just about anything inside and on top of the paper (as long as the branding aligns with the FT) and we can create street teams, kiosks and signage to go along with the paper and wrap itself. Like the Tiffany campaign video and images. Those types of things are extra, we work with StickHeadMedia to produce outdoor campaigns.
Special Event Opportunities in 2012
- Apr 15-18 RIMS Annual Conference & Exhibition, PA
- Apr 20-22 IMF Spring Sessions, DC
- May 5 Berkshire Hathaway Shareholders Meeting, Omaha
- May 19-21 38th G8 Summit and NATO, Chicago
- May 19-22 International Contemporary Furniture, NY
- Jun 8-10 Formula 1 Prix Du Grand Canada 2012, Montreal
- June G20 Summit 2012, Mexico
- Aug 27-Sep 9 US Tennis Open (USTA), NY
Republican National Convention, Tampa
- September 3-6 Democratic National Convention, North Carolina
- November 16-18 Formula 1 United States Grand Prix, Austin
- November 23-25 Formula 1 Brazil 2012, Brazil
QUOTES ABOUT THE FINANCIAL TIMES
"I read the Financial Times before other people read the Financial Times. Now it's trendy and everybody carries around a Financial Times." - From an FT interview with President Obama (March 2009)
"The FT is the leading source for daily international news". - Warren Buffet
“I read the Financial Times pretty much every day and also The Economist. I do watch what’s happening on the stock market.” - Elle Macpherson
“The FT is my favourite paper.” – Diane Von Furstenberg (to Vanessa Friedman, John Gapper and Darcy Keller at a reception she threw for Vanessa to welcome her to New York, November 2008)
"A part le Financial Times, je ne lis plus la presse depuis des années." (Translation: “Apart from the Financial Times, I haven't read the press for years.”) – Gwyneth Paltrow Interview with L'Express Magazine
Time’s Curious Capitalist Blog: Is the FT eclipsing the WSJ as the definitive business paper?
“The FT is doing a different thing [than the New York Times]. The FT is selling their newspapers to people who are core business people.” -- Joe Nocera, New York Times Business Columnist, on a panel with Chrystia Freeland at ContentNext’s Future of Business Media Conference
Read more about the readership demographics of the FT by viewing the file mendelsohnsurvey.pdf in the Media Kit / Support Files section.
Category: Events / Sponsorships