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Blippar is the first markerless image-recognition platform for smartphones designed to convert real-world media, branded-messaging and products into instantaneous digital experiences.
Through one free app on a smartphone, blippar opens in camera mode and becomes a 'lens' through which real world branded objects, such as press adverts, billboards or retail displays, logos, packaging or even landmarks can become content-rich, interactive experiences.
Experiences might include: An augmented reality overlay, weblink, location-based service, digital graffiti, gaming, couponing, sales promotion or so much more....
Within only 6 months from launch this UK start-up has attracted the first ever seed-investment from Qualcomm and a paying client base including Cadbury, Kraft, Nike, Samsung, Warner, Diageo, Heinz, Nestle, Xbox and many more. The tech is stickier and faster than anyone else in the market and the bus model/ approach, more so as far as mass consumer adoption is concerned.
To find out more - see www.blippar.com, showcase videos at www.youtube.com/blippar1 and try blippar for yourself at @ www.blipp.it
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