Out-of-Home Advertising Categories
Cinema advertising is primarily focused on the screen before a film, though it can also include supporting lobby displays. It holds the advantage of delivering an excellent audience. Theatergoers are a captive audience, viewers are not distracted by phones, and ads can be targeted to an audience based on the film being played. The combination of a large screen, a dark room, and surround sound provides an immersive experience.
Moviegoers are a desirable, hard to reach audience. They are attentive and engaged in their environment, and are typically young, affluent, and well-educated. Cinema, and advertising on their screens, are available in all markets. Ads are typically sold as a multiple-theater, multiple-week package.