Out-of-Home Advertising Categories
Rotary Bulletins
Rotary bulletins are bulletins set for a shorter period of time than permanent bulletins. They are rotated throughout different locations in a market to provide advertising exposure to new traffic areas. They are typically rotated each quarter.
The timeframe for one location is long enough to build frequency among drivers, especially those on a daily commute. Rotating these bulletins can help create broad awareness across a market or DMA.