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Out-of-Home Advertising Categories

Posters

Posters are one of the most versatile forms of traditional out of home media. The panels can be used for full market coverage across large areas, or targeting among specific audiences. Located along major local roads, they are viewed by people in vehicles and pedestrians. The are cost-effective, and can build reach among a market quickly.

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Image Courtesy of CBS Outdoor - Columbus, GA

What makes them so versatile is their variety of location options. Posters are located in urban and rural areas, throughout DMAs, in neighborhoods and near shopping centers. They can be used near the point of purchase to stimulate sales, or distributed across a market for brand awareness. The creative copy and chosen placement can create any number of different uses.