Out-of-Home Advertising Categories
Bulletins are the largest and among the most impactful standard-sized OOH media formats. Targeted toward vehicular traffic, these bulletins are located along major roadways to provide high-density consumer exposure. They offer their large size, large audiences, and ability to be customized through embellishments and extensions.
Their large format provides heightened impact and visibility, and can help build strong brand awareness. These bulletins are typically set for periods of at least 12 weeks, and accumulate high reach and frequency numbers over their campaign lifetime, providing continuous exposure to repeat traffic. Permanent bulletins can support a brand in a certain geographic area with wide, repeated exposure for a long period. They make a big impact and continue to be one of the largest traditional out of home mediums for that reason.