Out-of-Home Advertising Categories
Junior posters are located mainly in urban neighborhoods and on secondary arterials. Total copy area is 5’ x 11’. Viewed by drivers and pedestrians, these posters can be standalone installation or affixed to a building. They are available in markets across the United States, and are typically set for short-term campaigns, 60-90 days.
Junior posters can effectively target ethnic markets. They are often used for new product launches or introductions, and can be placed near the point of purchase to stimulate sales. They offer lower CPM for short-term advertising solutions.