January 2012 Newsletter

Advertisers & Agencies|Media Sellers

Jump to: Feature Story  •  DO the Math  •  Tip of the Month  •  DO You Know?  •  Word on the Street  •  Social Media

Feature Story

5 New Features for Expert Media Buyers

We've added several awesome new features that will change the way media buyers view your media. See below for details on the new Company Profile, Interactive Mapping, updates to Search Results & our Online Support forum.

If you have any feedback, please let us know: feedback@domedia.com

New Features

Redesigned Company Profile

Introducing your new Company Profile on DOmedia. An organized way to display your media kits, images, product offerings, locations, maps & contact information.

Media buyers can now go to one place and see everything a your company offers.

On the new company profile, approved media buyers can:

• Request a Quote
• View Product Images & Descriptions
• Download Media Kits & Case Studies
• Search your Company's Inventory by Geography / Category / Venue
• Create Amazing Media Maps (more info below)
• Share it with their media buying friends

Log in and check out your new Company Profile on DOmedia for yourself and see how it will transform the way you share your information with media buyers.

24/7 Online Support

Have a question about using DOmedia? Visit support.domedia.com - our new online support forum.

You'll find frequently asked questions, helpful topics & tutorials to help you utilize the tools on DOmedia. Can't find your question? Create a new topic or submit a help ticket.

Feel free to browse the existing tutorials to help you sharpen your DOskills and comment if you found a particular topic helpful. A link to our online support is now available as a orange 'tab' on the left side of every page on our site. As always, we are available at 866.939.3663 or support@domedia.com for your questions.

On support.domedia.com you'll find:

• FAQs (& Answers!)
• Helpful Tutorials & Videos
• Expert Tips & Tricks
• Product & Company Announcements

Easily Save Ideas & Create RFPs

Media buyers can now save media to idea folders and create RFPs directly from DOfind search results. This helps users move easily from ideas to RFPs in just one click!

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DO the Math

What OOH Media Buyers Were Searching for in Q4 2011

See what markets, categories and venues topped the charts

 

Here is DOmedia’s latest trend report analyzing the activities of over 3000 media buyer/seller users in the DOmedia Marketplace. Find out what media buyers were searching for using DOfind, what media sellers were offering and what markets were attracting the most activity in the fourth quarter of 2011.

 

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Q4: Marketplace Activity

 

Marketplace Trends		Oct - Dec '11
	Media Buyers (Companies)	594
	Media Sellers (Companies)	592
	Campaigns Searched/Planned	1386
	Media Sellers Receiving an RFP	45%

 

Q4: Top Market Searches

The majority of media searches centered around the big cities. Not surprisingly, these DMAs have a larger population and thus attract more advertising attention. Interestingly enough, the top 5 DMAs made up more than half of all DMA searches.

Q4: Top Media Category Searches

As expected, billboards, alternative, and digital networks were still the most frequently searched categories in our marketplace. These results were based off searches that specifically selected categories. DOmedia has also recently introduced several new media categories to DOfind: mobile, cinema, and social. As the mobile and social advertising scenes begin to expand, we'll make sure to keep an eye on their search trends!

Q4: Top Venue Searches

The large percentage of media buyers selecting roadside venues may be attributed to the popularity of the billboard category. Hospitality, retail, and transit were the next most popular venues selected in Q4. These results were based on venues that were specifically selected.

 

 

Got an opinion? Send us your feedback.

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Tip of the Month

Request a Free Account Review

Over 800 media buyers are searching DOmedia. Is your inventory up to date? Do you have pictures for all of your profiles? Is your email address correct?

Request a free account review from DOmedia’s Quality Assurance Team. We will review your account and help you make sure it is optimized for media buyers searching DOmedia.

What we’ll do:

• Review your Company & Product Profiles including descriptions, images & planning data
• Test the accuracy of how your media inventory shows up in search results & on maps
• Provide you with a complete recommendation on how to improve your account

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DO You Know?

Take The Digital Signage Sentiment Survey

Bill Gerba of WireSpring is conducting a study to gauge the level of industry optimism. Click below to take this quick 3 question, anonymous survey and provide your gauge on the industry.

Click to take the 3 question survey »

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Word on the Street

Request a Free Account Review

Here are our top 5 articles about out-of-home from January for your reading pleasure:

• NEW FEATURES FOR EXPERT MEDIA BUYERS ON DOMEDIA, DOblog
• DSE Announces 2012 Apex Award Finalists, Digital Signage Connection
• Out Of Home Leads US Media Spend Growth, Sixteen:Nine
• High-Tech Bits Blog Advertises on Billboard, But Not the Digital Kind, Forbes
• The Top 10 Digital Signage Trends for 2012 (Pt 1), Digital Signage Today

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Social Media

Check Out the DOblog

Check out the DOmedia Blog to read the latest on the OOH, DOOH, Alternative and overal Advertising Industries. Chronicled are posts from industry thought leaders, polls, trends, and breaking news from the industry. Have a blog of your own? Share your story with us and if we deem it worthy, we’ll share it with the rest of the industry.

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