January 2011 Newsletter
Advertisers & Agencies Media Sellers
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Feature Story
2011: The Tipping Point for Advertising Technology
Article by: Rich Langdale, CEO DOmedia
2010 was an eventful year for the Out-of-Home advertising industry, and DOmedia was no exception. In this article, we will recap key trends in the DOmedia Marketplace from 2010 ranging from OOH searches, new users, and the new technology partnerships we will be pursuing this year. Experts are predicting that 2011 will be the tipping point for the digital out-of-home (DOOH) industry, and DOmedia will be playing a major role. Will you?
Over the course of the year our team had in depth conversations with both our media buying and selling partners, the industry associations, and technology providers to test and validate the marketplace model in the OOH industry. Overwhelmingly we found support from both sides of the table. Agencies are looking for an easy, efficient way to tap the vast space that is out-of-home advertising and make sense of the rising digital and alternative mediums. Media sellers want to put their media in front of media planners and show its true impact. The marketplace model plays an important role to achieve these two objectives by creating a standard protocol in which buyers & sellers choose to interact. When standards are achieved, efficiencies are gained by both buyers and sellers, and true value can be created. DOmedia’s marketplace model is built to support industry standards & create efficiencies.
There is a bright future ahead for the OOH industry, although not without challenges. Inventory consolidation, standardization in media measurement, conversion from traditional to digital creative formats, and integration of offline & online media are some of the complex issues facing our partners. As a marketplace, we are positioned to help you navigate the changes and help you seize the posing opportunity.
In 2011, you will see the following from DOmedia:
- New innovative technology that brings efficiencies to the process of finding, planning, buying, managing & measuring OOH media campaigns
- The emergence of technology partners that will compliment DOmedia’s product offerings and accelerate the growth of the industry
- Large agency partners that will bring measurable demand to the marketplace
- Research & partnerships related to the standardization of the OOH industry
- Continuously adding new OOH media products to the DOmedia Marketplace
- Continuing to build close relationships with both our buying & selling partners to create efficiencies and value in the planning & buying process
We look forward to continue working with you in 2011.
Update your profile on DOmedia and prepare for business in 2011 »
DOmedia Client Services | theteam@domedia.com | 866.939.3663
DO the Math
Digital Out of Home Ad Revenues to Grow 20% in 2011
Digital Out-of-Home (DOOH) advertising is projected to grow a rapid 20% globally in 2011, according to Magna Global’s recent Global Advertising Forecast. This would make DOOH the third fastest growing advertising medium behind online and mobile media. The growth will be primarily driven by the improving economy, larger scale of digital networks, better understanding of the medium and increased interest by large advertisers. Total global advertising revenue is projected to grow 5.4% over the same period, 2011.
Source: Global Advertising Forecast December 2010, Magna Global
What's New @ DO
Weekly Webinar Series
Learn how to maximize your postings on DOmedia
The number of agency and advertiser users on DOmedia doubled in 2010. Sign up for a quick webinar to learn how to update your profiles and respond to requests for proposals through DOmedia. The more information you provide in the marketplace, the more exposure you get to prospecting agencies and advertisers.
Save the Date!
Digital Signage Expo 2011: Feb 22 - 25, Las Vegas, NV
DSE 2011, the world's largest international trade show and conference dedicated to digital signage, interactive technology, and Out-of-Home networks, will be held between February 22 - 25 in Las Vegas, NV. The show will include keynote speakers, education seminars and an exhibit floor.