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Case Studies
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Client Case Studies
Moderne Communications, Inc: Head & Shoulders
Moderne aimed to engage, excite and enlist Hispanic barbers by providing tools for the trade and support by establishing an ongoing dialogue about the Head & Shoulders brand. (PDF)
Monster Media: ESPN Monday Night Football
ESPN teamed up with Monster Media, Wieden+ Kennedy, Brand New School and MacDonald Media to create a one-of-a-kind street-level digital game experience to generate buzz and raise awareness around Monday Night Football’s 40th season kickoff date. (PDF)
Brandwich: jetBlue
To promote the jetBlue brand and develop consumer goodwill in a geographically targeted program, Brandwich combined its sandwich wrap program with a free giveaway of Terra Blue chips with each sandwich. Created extremely high consumer engagement. (PDF)
Brandwich: Diet Coke
To promote the Diet Coke brand and develop consumer goodwill in a psychographically targeted point of purchase program, Brandwich used its sandwich wrap program at Brandwich network locations that focus on healthy food choices. Sales were lifted 5-15%. (PDF)
OgilvyAction: MESD
Tasked with educating people with simple, "green" solutions to promote an overall realistic eco-friendly guideline for the every day life, OgilvyAction used several different types of OOH products in a very successful integrated marketing campaign. (PDF)
Health Club Media Network: Special K
Special K supported a national promotion, the 6lb "Weight Loss Challenge," raising awareness of the challenge by 68% and more than doubling intent to purchase during the campaign. (PDF)
Magellan Transit Media: Florida Bullet Train Amendment
Down by 18-points, the Save the Bullet Train campaign launched a 150 vehicle "fleet" 30 days prior to the general election--and within less than a week, the double digit deficit was erased and momentum swung to a lead of 5-points. (PDF)