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Digital Out-of-Home (DOOH)
End-to-End Solution


DOmedia and NEC Display Solutions have built an end-to-end technology solution, DOmediaTM Powered by VUKUNET, to simplify the process of buying and selling media for advertising agencies and digital out-of-home (DOOH) networks. Read the official press release >>

How it Works

DOmediaTM Powered by VUKUNET creates a seamless integration of agency & network activities from planning through execution, incorporating DOmedia’s web-based, front-end media search, planning & buying tools with NEC’s back-end VUKUNET technology; which provides comprehensive ad inventory management, placement, tracking, measurement & reporting capabilities to display to buyers. Learn more about VUKUNET's technology for DOOH Networks »

The Benefits


Benefits for Advertising Agencies

  • Fast inventory & scheduling confirmation
  • Integrated creative trafficking & insertion order process
  • Real-time campaign optimization
  • Near real-time campaign dashboard

Benefits for DOOH Networks

  • Real-time inventory management & Collaboration with agencies
  • Single, standardized interface to DOmedia Marketplace
  • Seamless transition from order to scheduling & insertion
  • Scalability to 400+ local, regional & national buyers on DOmedia


Our Vision & the Role of Technology

DOmedia & NEC Display Solutions have a vision to simplify the process of planning, buying and selling DOOH media and support the creation of standards that drive efficiencies for the entire industry. Technology plays a major role in the creation of efficiencies in the DOOH industry by lowering the cost and increasing the scale by which DOOH media can be planned and bought by creating operating standards for both agencies and DOOH networks, streamlining the media inquiry, evaluation and purchasing processes, as well as providing standard metrics for trafficking, measuring and performance reporting. 


Get Started

Contact DOmedia (866.939.3633 or or NEC VUKUNET (877.805.8858) today to learn more about getting started with DOmediaTM Powered by VUKUNET.


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