Digital Out-of-Home (DOOH)
DOmedia and NEC Display Solutions have built an end-to-end technology solution, DOmediaTM Powered by VUKUNET, to simplify the process of buying and selling media for advertising agencies and digital out-of-home (DOOH) networks. Read the official press release >>
How it Works
DOmediaTM Powered by VUKUNET creates a seamless integration of agency & network activities from planning through execution, incorporating DOmedia’s web-based, front-end media search, planning & buying tools with NEC’s back-end VUKUNET technology; which provides comprehensive ad inventory management, placement, tracking, measurement & reporting capabilities to display to buyers. Learn more about VUKUNET's technology for DOOH Networks »
Our Vision & the Role of Technology
DOmedia & NEC Display Solutions have a vision to simplify the process of planning, buying and selling DOOH media and support the creation of standards that drive efficiencies for the entire industry. Technology plays a major role in the creation of efficiencies in the DOOH industry by lowering the cost and increasing the scale by which DOOH media can be planned and bought by creating operating standards for both agencies and DOOH networks, streamlining the media inquiry, evaluation and purchasing processes, as well as providing standard metrics for trafficking, measuring and performance reporting.
Contact DOmedia (866.939.3633 or firstname.lastname@example.org) or NEC VUKUNET (877.805.8858) today to learn more about getting started with DOmediaTM Powered by VUKUNET.