The DOmedia Team
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Jeff Lamb - Chief Technology Officer
What do you call someone with crazy-sharp IT skills who is equally comfortable talking P&Ls, strategic plans and marketing objectives? Around DOmedia, we call him "CTO," although he really prefers we just call him Jeff.
As you look through Jeff's background, one thing jumps out at you (and it's not just the cosmic rays). . . he has honestly done a little bit of everything. We're talking real estate mogul, restaurant owner, consulting services entrepreneur, U.S. Air Force Captain, chief technology officer, and - no joke - spy satellite engineer (he could tell you all about this one, but then he'd have to kill you). Chronologically speaking, after graduating with a degree in Computer Engineering, Jeff spent four years active duty as an officer in the Air Force working at the National Air Intelligence Agency. Upon return to civilian life, he founded Computer Wizards Consulting, a virtualized computer consulting firm focused on database-intensive web applications. When Leader Technologies purchased Computer Wizards, Jeff stayed on as Chief Technology Officer and led the development of 60+ patentable technologies. After five years with Leader, Jeff decided to give the IT-thing a rest and (successfully) explored the worlds of real estate, restaurant and bar ownership (nice perks), and helped start a web-based telephone conferencing company.
Having enjoyed a semi-retired state, Jeff decided to return to the real world, accepting a Chief Technology Officer role with Interactive Ink, an interactive marketing company. As he helped to successfully launch a number of websites for a wide range of clients, he also helped prepare the company for its eventual sale to Northlich, a Cincinnati-based advertising agency. Following the acquisition, Jeff remained with Northlich as their Chief Technology Officer until fate brought him to DOmedia's door.
In his off hours, Jeff likes to use his unfair height advantage to squash opposing sand volleyball players. Squash 'em, like a bug... really small bugs with short legs... and no wings.
- Five Questions with Jeff
- favorite quote: "The only secure computer is one that's unplugged, locked in a safe, and buried 20 feet under the ground in a secret location... and I'm not even too sure about that one"
- best advice ever received: Don't be stoopid.
- hidden talent: You wouldn't think it to look at me, but I can run really fast.
- favorite vacation spot: Rocky Point, Mexico
- dog or cat?: Neither. I travel too much; often without a lot of pre-planning. It wouldn't be fair to keep a cat or dog with my schedule.
Rachel R. - Director of Product Development
Queen of QA. Expert at Excel. Rockstar rollerblader. What more could you ask for? The perfect combination of left brain, right brain, Rachel combines her two interests--the creativity of marketing and the all business aspect of logistics--to become an all-star client services rep by day (vespa virtuoso by night).
An Ohio native, Rachel stuck to her roots by attending Ohio State University, graduating with an honor's degree in Business Admin with specializations in Logistics Management and Marketing. Before tackling the start-up world, Rachel served as the Director of Marketing and Public Relations for the Ohio Union Activities Board. She was also a marketing intern at Squire, Sanders and Dempsey LLP, as well as a logistics intern at Ashland Inc. Before graduating from OSU Fisher College of Business, Rachel participated in the Politics, Society and Law Scholars Program as an advisory board member.
When Rachel isn't plotting world domination, you can find her cruising down Lake Erie in her boat or checking out a history museum. And who knows... if you ask nicely, she may even take you for a spin on her vespa.
- Five Questions with Rachel
- favorite quote: "Are we human or are we dancer?" - The Killers
- best advice ever received: Put on your rose-colored glasses (Mom)
- hidden talent: I can name almost any song within the first five seconds of it playing.
- favorite vacation spot: Salt Fork State Park
- dog or cat?: Kittens!
Nick Sadler - Director of Product Development
Nick is a product powerhouse, requirements aficionado and superb spiker for our volleyball team.
Nick takes his passion for strategy, which he honed while getting his MBA from Capital University and blends it seamlessly into our technology development process. He manages the team that is on the front lines interacting with our clients. He oversees the support staff that runs training, problem solving and capturing feedback.
His years of experience in documenting and implementing changes in process is crucial to the tech team. With his unique approach, Nick is able to refine existing products while helping setting the course for new functionality. And when he's not pushing the technology forward, Nick enjoys playing sports. Seriously! He played football at Capital and keeps that competitive streak alive on the field and in the code.
- Five Questions with Nick
- favorite quote: "Whether you think you can, or you think you can't--you're right." ― Henry Ford
- best advice ever received: Hard work will always pay off one way or another
- hidden talent: Nothing about me is really "hidden" but my least known quality is probably that I am a pretty decent cook.
- favorite vacation spot: Hawaii - the best weather and no mosquitoes!
- dog or cat?: Dog - my Husky is awesome.
Pat Effinger - Product Development
If there's anything in life that Pat loves, it's a challenge. Whether that's providing the best client support services known to man or only making one trip from the car to the kitchen with groceries (see "Hidden Talent" below), Pat has a passion for attacking life's challenges at full throttle.
Pat applied that passion for taking life by the horns while earning his undergraduate degree in Economics from Denison University. Among other activities, he was captain of the varsity football team, ran indoor and outdoor track, and was Assistant to the Director of the Organizational Studies program. During his time at Denison, Pat also completed internships at OrbiMed Advisors, the world's largest healthcare-dedicated investment fund, and in the Denison University Investment Office. Prior to joining DOmedia, Pat was fully immersed in the start-up atmosphere at Constant Contact's SinglePlatform. As a member of the sales team at SinglePlatform, Pat was responsible for onboarding small business clients across the country.
Outside of the office, Pat serves as a mentor through Big Brothers Big Sisters of New York City, participates in various recreational sports leagues, and enjoys exploring everything that New York City has to offer.
- Five Questions with Pat
- favorite quote: "The highest reward for man's toil is not what he gets from it, but what he becomes by it." - John Ruskin
- best advice ever received: Don't tell people your plans, show them your results.
- hidden talent: Carrying every grocery bag inside in one trip
- favorite vacation spot: The Hamptons
- dog or cat?: Puppies
Lauren Zadina - Product Development
If Lauren was a superhero, we would call her Synergist Ultima-- person who connects people, ideas, frameworks, processes, and anything imaginable to bring out the best in each and create a whole which is greater than the sum of the parts.
Lauren brings her passion for synergy to DOmedia, seeking out ways to seamlessly integrate unique business process with automated technology efficiency. She loves sitting in the trenches with the users, and celebrating the light bulb moments when tech and process connect. Lauren is perfectly positioned to support DOmedia's development after working in the media industry herself. Upon graduating from Indiana University, Lauren accepted a media associate role where she planned, managed, and drove efforts to identify and develop client solutions and opportunities for brand advancement, specifically in the out-of-home channel. Since then she has also had the opportunity to work with a premier global executive recruitment firm, where she helped the Firm understand the evolving nature of their broadly defined business, including competitive insights, evolving client needs and practices, and evaluation of potential growth opportunities.
When Lauren is not synergizing at the office, you can find her out and about in Chicago with the coolest dog ever, running along the lake, exploring new restaurants, or enjoying any and all live music.
- Five Questions with Lauren
- favorite quote:"In theory, theory and practice are the same. In practice, they are not." -Einstein
- best advice ever received:A wise acting coach once told me, "If you can imagine a Plan B, then don't take Plan A." In other words, a dream worth pursuing, doesn't have an out.
- hidden talent:Online shopping - a blessing and a curse.
- favorite vacation spot:My family's home in Galena. No cell service, so you unplug whether you like it or not.
- dog or cat?: DOG. I have an Irish Wolfhound Mix who is so well trained, we don't even own a leash.
Lawrence Gould - Software Development

Lawrence is a big part of DOmedia--and we're not just referring to his sheer size. Although he is nicknamed L-Train for a reason, he also takes care of the all-important stuff that keeps DOmedia functioning like Struts and Flex... which we think sounds more like gym lingo, but what do we know? And with over 15 years of experience in all software development life cycle phases, I guess we can take his word for it.
LT began the glamorous life of application development at a little company called AOL. For more than ten years, he served as the Principal Software Engineer for the company. As development lead, he created multi-lingual, SEO-optimized, high-performance portals for international AOL websites. Likewise, he built an integrated multi-media center for the next-generation AOL client as well as a multi-branded, SEO-optimized, high-performance portal for Netscape.com. LT is a proud graduate of Wright State University where he earned his BS in Computer Science (which we're hoping stands for Bachelor of Science...).
When LT isn't developing, fixing or holding DOmedia together with his magical Struts and Tiles, he can usually be found outside enjoying a nice little afternoon of basketball or softball... or football, golf, surfing, water skiing, snowboarding... you get the idea. But he's not all sports, all the time. LT also likes traveling, cooking and--surprise, surprise--computers.
- Five Questions with Lawrence
- favorite quote:It's not a bug; it's a feature!
- best advice ever received: Do it right the first time.
- hidden talent: Epic crowd-pleasing snowboarding wipeouts
- favorite vacation spot: Tahoe
- dog or cat?: R.I.P. Duke, my Boston Terrier
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