Press Releases » DOmedia Introduces Out-of-Home Marketplace to Public
DOmedia Introduces Out-of-Home Marketplace to Public
DOmedia Upgrades Platform and Expands User Base to Small and Mid-size Agencies
COLUMBUS, OH February 12, 2016 – Today DOmedia, the largest marketplace for out-of-home (OOH) media, extended its suite of media buying tools to advertising agencies of all sizes. This platform expansion will not only engage a larger user base, but also help the company pursue additional inventory pricing and availability from more than 1,700 vendors selling ad space via the DOmedia platform.
DOmedia has a proven track record of success aggregating both the demand and supply sides of the media industry. The platform brings efficiency and transparency to out-of-home media buying. The primary driver of revenue in 2015 was business from Starcom MediaVest Group (SMG), which uses DOmedia as its exclusive technology partner for out-of-home media buys. SMG’s clients include top brands such as Samsung, Comcast and Heineken. By opening the software to smaller agencies and local media buyers, DOmedia expects to increase revenue an additional 250 percent by the end of 2017.
“Our work with SMG has proven this technology can serve the biggest brands in the world, but large agencies represent only a fraction of global media dollars,” said DOmedia CEO Ken Sahlin. “We’re ready to meet the industry’s broad demand for our tools, and allow small to mid-size agencies to experience that same efficiency and clarity when it comes to out-of-home media.”
Anyone looking to purchase out-of-home media can now register for a free account on DOmedia.com and use the suite of media buying tools to plan and map campaigns, request proposals and contact any vendor listed on DOmedia. In November 2015, DOmedia announced that over $1 billion of media had been sold through their platform.
“I love the DOmedia platform. It allows our national team to work more efficiently,” said Jennifer Faber, a National Sales Representative at Adams Outdoor Advertising. “I look forward to more agencies using DOmedia.”
DOmedia is an independent technology company on a mission to change the way out-of-home media is bought and sold. DOmedia’s cloud-based applications connect buyers and sellers to leverage marketplace effects, eliminate labor and improve reporting and analytics. The firm’s software is already empowering leading agencies, vendors and brands. For more information about DOmedia, visit DOmedia.com or contact Ian Bowman-Henderson at (513) 508-4237.