Press Releases » $1 billion in advertising sold through DOmedia
$1 billion in advertising sold through DOmedia
COLUMBUS, OH November 11, 2015 – DOmedia, the largest marketplace for out-of-home (OOH) media, announced today that it has powered over $1 billion in transactions. The firm reached this milestone by bringing to market the first demand-side platform (DSP) and supply-side platform (SSP) for OOH media. DSPs and SSPs have driven major advancements in digital advertising. DOmedia is betting their suite of cloud-based applications will do the same for the OOH market.
“Technology allows advertising buyers and sellers to eliminate redundancy and focus on data-driven decision making,” says DOmedia CEO Ken Sahlin. “Our software makes that possible in out-of-home by eliminating the burden of fragmented inventory and non-standard data.”
DOmedia offers a single source for inventory data from over 1,000 U.S. OOH advertising vendors. Approved vendors can begin receiving RFPs and RFQs just by listing their inventory on the site. The full suite of tools from DOmedia allows a vendor to take a sale from quote to contract and deliver proof-of-performance within a single program.
“In our experience the DoMedia contract is one of the most ‘friendly’ in the business,” says Lamar Advertising Company Director of National Sales, Monica Robinson. “They are laid out in a logical manner and include all the important information needed by our contracting staff.”
Monica says the ability to send contracts with data from the Traffic Audit Bureau for Media Measurement (TAB), which provides ratings for OOH media, is one of the things she appreciates most about DOmedia. The rise of big data in digital advertising has increased the pressure for agencies and media vendors to deliver similar tools for traditional media. DOmedia’s sophisticated targeting, mapping and analytics rely on TAB data along with a number of other 3rd party data sources.
“We have built a robust and powerful methodology to measure OOH ratings,” says TAB President Kym Frank. “By making data more available to agencies, we are improving the attractiveness of OOH advertising to brands.”
The success DOmedia has achieved for Lamar and others has driven the company to grow 425% through October 2015. In 2016, DOmedia will release an expanded suite of tools for media sellers and broaden their focus to serve media buyers at firms of all sizes. DOmedia is expected to announce changes to support smaller agencies and independent media buyers starting in Q1, 2016.
DOmedia is an independent technology company on a mission to change the way out-of-home media is bought and sold. DOmedia’s cloud-based applications connect buyers and sellers to leverage marketplace effects, eliminate labor and improve reporting and analytics. The firm’s software is already empowering leading agencies, vendors and brands. For more information about DOmedia, visit DOmedia.com or contact Ian Bowman-Henderson at (513) 508-4237.