Press Releases » DOmedia Launches Supply-Side Platform for Out-Of-Home Advertising
DOmedia Launches Supply-Side Platform for Out-Of-Home Advertising
DOmedia Supply-Side Suite is First to Bring Buyers and OOH Media Companies Together in Same Platform
COLUMBUS, OH April 19, 2016 – DOmedia, the leading software platform provider for planning and buying out-of-home (OOH) advertising, announced today that it has launched its Supply-Side Platform, a new cloud-based platform for OOH media companies leverage inventory within DOmedia to create interactive media maps, generate proposals, and communicate better with OOH media buyers.
The DOmedia Supply-Side Platform (SSP) is the first to remove barriers between buyers and sellers by integrating with a Demand-Side Platform (DSP). The DOmedia DSP is used by buyers around the country including some of the largest OOH agencies.
“We want national exposure to agencies and DOmedia will save us time in doing that,” said Dan Walcott, President at Eagle Outdoor Sign Co., an Indiana outdoor advertising company. “We believe the DOmedia platform will keep our sales team on the phone so we can sell more media.”
The SSP combines DOmedia’s asset management system with interactive mapping technology to be able to generate a robust, interactive proposal - all from one screen. The platform also remembers standard proposal terms, captures and remembers all updates to OOH inventory and provides every user with the same view of inventory data. This allows OOH media companies to develop interactive proposals and campaigns in minutes, rather than taking days when using spreadsheets.
The “smart” platform also allows buyers to view proposals online, use the interactive mapping software, and communicate quickly with the OOH vendor. Analytics track buyer engagement with the proposal.
This suite of applications connects directly with DOmedia’s Demand-Side Platform. Integrated supply-side and demand-side software have led to major improvements in cost and effectiveness in other advertising formats, such as digital advertising. DOmedia is the first company to bring this functionality to the OOH space.
“Buyers and sellers in the OOH market have worked in silos for years. Our goal was to create a simple-to-use solution that breaks down the communication barriers between advertising agencies and the OOH vendors,” said Ken Sahlin, CEO of DOmedia. “By making it easy to craft proposals, our SSP keeps vendors on the phones and helps them sell more media.”
Advertising agencies and buyers are already using DOmedia demand-side platform (DSP) to issue RFPs and purchase OOH media. DOmedia’s industry-leading DSP has been used to propose more than $3.8 billion in RFPs for billboards, transit and other OOH advertising. To date, more than $1 billion dollars of advertising have been bought and sold through the DOmedia marketplace. In 2016, 5.8 percent of the U.S. OOH media was purchased through the DOmedia system.
DOmedia is an independent technology company on a mission to change the way out-of-home media is bought and sold. DOmedia’s cloud-based applications connect buyers and sellers to leverage marketplace effects, eliminate labor and improve reporting and analytics. The firm’s software is already empowering leading agencies, vendors and brands. For more information about DOmedia, visit DOmedia.com or contact Ian Bowman-Henderson at (513) 508-4237.