DOmedia Integrates Inventory Availability into Platform for Out-of-Home Vendors
Press Releases » DOmedia Integrates Inventory Availability into Platform for Out-of-Home Vendors
COLUMBUS, Ohio, March 7, 2017 -- The leading platform for buying and selling out-of-home (OOH) advertising, is launching an expansion of their Supply-Side Platform(SSP). Starting today, a select group of top media sellers will begin using DOmedia to chart the availability of their inventory.
DOmedia launched their SSP, the only such software integrated with an OOH media buying platform, in March of 2016. Three months later DOmedia had signed agreements with OOH vendors representing over $300M in annual revenue.
“The DOmedia SSP is all about closing the gap between buyers and sellers,” said Nick Sadler, Supply-Side Product Leader at DOmedia. “Charting availability with DOmedia will close that gap even further, and address some of agencies’ key challenges in buying OOH.”
The new features of the DOmedia SSP are currently in private Beta with several top OOH vendors. One such vendor, AR James said they were excited to leverage the new technology.
“I believe these tools will be really helpful for our sales team, ” said Amanda Siemietkowski, Operations Manager at AR James Media.
The ability to control inventory availability within the DOmedia system also has important implications for buyers. DOmedia powers more U.S. OOH media buys than any other platform. Last year, with the launch of DOmedia Offers, the firm allowed buyers and sellers to transact OOH media directly through an online marketplace. Tracking inventory availability within DOmedia will not only enhance the Offers marketplace, which includes the OOH industry’s first private exchanges, but will also help move the industry further down the path toward programmatic buying.
“Our goal is to always be the leader as the industry seeks support in its pursuit of a programmatic future,” said Ken Sahlin, CEO of DOmedia. “This is another strong step in that direction.”