Attn: Steven Navas, Account Executive - Business Development
Chicago, IL 60612
OOH + Experiential = Improved Results
Experiential marketing and out-of-home advertising share the same DNA, focused on reaching consumers where they live, work or play. Increasingly, our experiential marketing solutions are being used in partnership with traditional, out-of-home, digital and mobile advertising campaigns and your clients might already be urging you to try more direct-to-consumer strategies.
Are you clients asking about Experiential?
Experiential is much more than a Youtube link to the latest GLEE flash mob. Ad buys might come with “added value” events or sponsorship benefits. Field teams can help enhance consumer recall of out-of-home messaging. Quality trial opportunities improve response to transit or mobile couponing. Mobile tours put billboards on the road. Tablet/iPad technology allows for lead generation, social media integration, and immediate sales click thru. And, of course, events are a proven method for reaching top influencers.
Some marketers are even using experiential strategies to collect the consumer data they need to justify other ad spends. Measurement is where we start.
How do we say "we are experienced at experiential" without sounding like we need a Thesaurus?
For more than 13 years All Terrain has been delivering integrated marketing solutions. Based in Chicago and operating nationally, we are an Inc. 5000 company (fastest growing privately held USA firms). We support other top agencies, serve Fortune 100 brands, and work with regional & local companies, charities and governmental agencies.
Our client projects are in automotive, fashion/retail, gaming, food & beverage, sports, CPG, media, finance, technology and more. Our experiential campaigns include mobile tours, food trucks, street teams, text promotions, sweepstakes, sponsorship activations, sampling, pop-up stores, events/launches, campus street teams, mall tours, stunts/flash mobs & couponing/flyering. Because we're an integrated firm, our services can be one-stop-shop for you.
Our business development team loves building unique programs, and we love finding new combinations of creative, strategies and partners. Contact us with your ideas and budget range and let us build something effective for you.