Out-of-Home Advertising Categories
Rotary Bulletins
Rotary bulletins are bulletins set for a shorter period of time than permanent bulletins. They are rotated throughout different locations in a market to provide advertising exposure to new traffic areas. They are typically rotated each quarter.
Image Courtesy of Clear Channel Outdoor - Milwaukee
The timeframe for one location is long enough to build frequency among drivers, especially those on a daily commute. Rotating these bulletins can help create broad awareness across a market or DMA.