January 2012 Newsletter

Advertisers & Agencies|Media Sellers

Jump to: Feature Story  •  Company Spotlight  •  Product Spotlight  •  DO the Math  •  What's New In OOH  •  Request a Demo

Feature Story

5 New Features for Expert Media Buyers

We’ve been working with top agencies to bring you several awesome new features that will change the way you find & buy media on DOmedia. See below for details on the new Company Profile, Interactive Mapping, updates to Search Results & our Online Support forum.

We’d love to give you a custom demo of the tools we’ve built for expert media buyers like you. Click here to request a demo with Jacob.

New Features

Redesign Company Profile

Do you wish you could go to one place and see everything a media company offers, and have it make sense? Introducing the new Company Profiles on DOmedia. 600+ Media Companies with organized media kits, images, product offerings, locations, maps & contact information.

On the new company profile, you can:

• Request a Quote
• View Product Images & Descriptions
• Download Media Kits & Case Studies
• Search the Company’s Inventory by Geography / Category / Venue
• Create Amazing Media Maps (more info below)

Check out the new Company Profiles on DOmedia for yourself and see how it will transform the way you look at your media vendors.

Create Awesome Media Maps in Seconds

Pictures are worth a thousand words. Does that make an interactive map worth a million? Don’t worry, it’s free for you!

You can now create awesome maps of billboards, street furniture, digital screens and more media inventory in seconds while searching DOmedia or viewing a Company Profile. It’s easy as checking a few boxes. No more spreadsheets & JPEG maps.

Use Interactive Maps to:

• View all the media available in a specific State, City, Zip or Proximity
• Compare location targetability across media categories and companies
• See what advertising opportunities are available in your backyard
• Pinpoint hyper-local media inventory for your campaign
• Amaze your clients with interactive maps of real media inventory

How many ATMs can I advertise on in Manhattan? »

Filter by Keyword

If you are looking for something unique, you can now narrow your media search results by keyword. The keyword filter is in addition to the existing category, venue and industry affiliation search filters that you can use to pinpoint media inventory or ideas for your campaign.

See what happens you type in ‘times square’ when searching for billboards in NYC (hint: to use the keyword filter you must log in).

24/7 Online Support

Have a question about using DOmedia? Visit http://support.domedia.com – our new online support forum.

You’ll find frequently asked questions, helpful topics & tutorials to help you utilize the tools on DOmedia. Can’t find your question? Create a new topic or submit a help ticket.

Feel free to browse the existing tutorials to help you sharpen your DOskills and comment if you found a particular topic helpful. A link to our online support is now available as a orange ‘tab’ on the left side of every page on our site. As always, we are available at 866.939.3663 or support@domedia.com for your questions.

On support.domedia.com you’ll find:

• FAQs (& Answers!)
• Helpful Tutorials & Videos
• Expert Tips & Tricks
• Product & Company Announcements
   

Easily Save Ideas & Create RFPs

You can now save creative media to your idea folders and create RFPs directly from DOfind search results. Simply select products and click the Save » or RFP » button. This will help you quickly and easily move from ideas to RFPs in just one click! (Note: You must have access to DObuy to use this advanced agency feature).

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Company Spotlight

Reaching Elite Consumers with the Financial Times

Media buyers representing global brands whose target consumer profile is defined partially or in whole by high household income (HHI) are met with placement challenges. One in particular is the number of out-of-home (OOH) advertising options that meet the demographic requirements of their clients. Identifying advertising vehicles that connect with consumers in the $75,000+ HHI shrinks the number of companies that can receive RFP’s for global brands that have strong ties to affluent products and lifestyles. Advertising with the Financial Times delivers brand messaging to a readership group that has an average HHI of $366K and average net worth of $2.9M.

According to the 2011 Mendelsohn Affluent Survey, readers of the Financial Times are in more C-suite executive positions, have a higher household income, are more likely to buy a car or home, spend more on apparel and accessories, and make more luxury expenditures than readers of:

The full Mendelsohn Survey is available for download in the Media Kit/Support Files section of the Financial Times product profiles. The Financial Times is sponsoring 16 globally relevant events in 2012. The full list is available for review in their DOmedia profiles. One event series is sponsorship opportunities on the Formula1 Racing Circuit. Formula1’s partnership with the Financial Times delivers the largest audience and potential impressions of all sponsorship events scheduled in 2012. Below are details on the multiple options available to brands at Formula 1 Events.

Formula1 Canada 2012

Date: June 8-10, 2012

Location: Montreal Canada
Audience: Telecoms wholesale community
Opportunity: be the first thing Formula1 attendees see by branding copies of the FT and going to the top hotels in Montreal.

2012 will be an exciting year, Formula 1 United States Grand Prix returns to America after a four-year absence. Join us for an exiting moment in history. In 2011, the British Grand Prix saw 85,000 fans attend on the Friday of the event, 105,000 on Saturday and 120,000 on the Sunday, a weekend total of 310,000. Formula 1 attendees are on average, 73% Male and 27% Female, come from a national and local reach for events and driving experiences. 58% are between 25 and 54 years old and the majority are from a professional background. The audience is brand loyal, lifestyle conscious and relatively affluent.

There are three advertising options available, Full Cover Wraps, Onserts, and Stickers.

 

For examples of previous sponsorship partners see the below video gallery for case studies on campaigns branded by Bank of America, Bentley Motors, and Tiffany & Co.

For more information on Formula1 sponsorships and a complete listing of available branding and experiential opportunities see their Company Profile.

Quotes About the Financial Times

"The FT is the leading source for daily international news". - Warren Buffet

“The FT is doing a different thing [than the New York Times]. The FT is selling their newspapers to people who are core business people.” -- Joe Nocera, New York Times Business Columnist, on a panel with Chrystia Freeland at ContentNext’s Future of Business Media Conference

"I read the Financial Times before other people read the Financial Times. Now it's trendy and everybody carries around a Financial Times." - From an FT interview with President Obama (March 2009)

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Product Spotlight

Digital Billboards

Like many out-of-home categories, static “faces” or displays are being converted to digital formats to take advantage of the dynamic content capabilities that provide increased advertising and marketing capabilities. Companies like Lamar Advertising, among others, are expanding both the “footprint” and technological applications of this medium with the added benefit of being delivered with shorter turn-around times and lower production costs.

Live Updates & Streaming

Beside the normal day part changes, weather, news, events and many other updates can be dynamically updated or streamed from a web site to digital billboards. The ability for the medium to change and adapt messaging quickly and efficiently to a large and broad audience is a powerful marketing tool for advertisers!

Incorporating Social Media

Extend your consumer conversations further using digital billboards to reach consumers while they are in their “purchase path” through-out the day. Live posts, tweets and images from social media channels can be automatically linked to digital billboards – with the added convenience of content filters as well!

Relevancy

Take advantage of “change” that impacts your consumer! Consumers are relying more on “easily consumable” information that is especially relevant to their lives. Digital billboard messaging is flexible and can accommodate quick changes due to unexpected weather changes or other important events. Lamar Advertising also offers programmable “triggers” that can tie into local weather forecasts or specific day parts to alter advertising messaging to increase relevancy.

Digital Billboards

Like many out-of-home categories, static “faces” or displays are being converted to digital formats to take advantage of the dynamic content capabilities that provide increased advertising and marketing capabilities. Companies like Lamar Advertising, among others, are expanding both the “footprint” and technological applications of this medium with the added benefit of being delivered with shorter turn-around times and lower production costs.

User Content

Tap into even more creative applications that engage consumers and incorporate “their own words” into powerful brand messaging. Real-time connectivity to a local, regional or national network of digital billboards can make this a reality and enable consumer conversation at a level not possible before!

Markets Available

In recent years, large traditional outdoor companies have been very aggressive in building out their digital inventory. There aren’t many markets left that do not have digital billboards. Not only are we seeing growth geographically across the US for digital bulletins and posters, but also for other traditional formats. In major cities, you can find digital displays on bus shelters, newsstands, and buses.

Who Provides the Products

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DO the Math

What OOH Media Buyers Were Searching for in Q4 2011

See what markets, categories and venues topped the charts

 

Here is DOmedia’s latest trend report analyzing the activities of over 3000 media buyer/seller users in the DOmedia Marketplace. Find out what media buyers were searching for using DOfind, what media sellers were offering and what markets were attracting the most activity in the fourth quarter of 2011.

 

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Q4: Marketplace Activity

 

Marketplace Trends		Oct - Dec '11
	Media Buyers (Companies)	594
	Media Sellers (Companies)	592
	Campaigns Searched/Planned	1386
	Media Sellers Receiving an RFP	45%

 

 

Q4: Top Market Searches

The majority of media searches centered around the big cities. Not surprisingly, these DMAs have a larger population and thus attract more advertising attention. Interestingly enough, the top 5 DMAs made up more than half of all DMA searches.

 

Q4: Top Media Category Searches

As expected, billboards, alternative, and digital networks were still the most frequently searched categories in our marketplace. These results were based off searches that specifically selected categories. DOmedia has also recently introduced several new media categories to DOfind: mobile, cinema, and social. As the mobile and social advertising scenes begin to expand, we'll make sure to keep an eye on their search trends!

 

Q4: Top Venue Searches

The large percentage of media buyers selecting roadside venues may be attributed to the popularity of the billboard category. Hospitality, retail, and transit were the next most popular venues selected in Q4. These results were based on venues that were specifically selected.

 

 

Got an opinion? Send us your feedback.

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What's New in OOH

13 New Media Vendors for Your OOH Campaign

Here are 13 new vendors that offer unique and eye catching media in a variety of venues. From doctors' offices to wallscapes, pedicabs to golf carts, and digital signage to traditional billboards, these sellers have you covered.
Click any company name below to view their Company Profile on DOmedia and Request a Quote.

Euro RSCG Impact

Category: Venue Based - Point of Care Signage
Markets: Across the US

Euro RSCG is a leader in Point of Care Marketing with the largest in-office footprint that features a single-sponsored ad with adjacent editorial. Marketing services also include direct to consumer sampling and/or literature, as well as experiential marketing.

view company profile »

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Request a Demo

See How Expert Media Buyers Use DOmedia

Request a custom demo to help with your next campaign

We’ve been working with top media buyers to develop new features to make it easier to find, plan and buy out-of-home advertising.

Our new agency software can help you save hours by using the power of search to find media by geography, category, venue and target audience. With our RFP Management tool, you can manage your entire request for proposal process and receive competitive proposals from dozens of vendors without picking up the phone. Additionally, with over 600 media vendors in DOmedia ranging from traditional to emerging media, you can stay on top of the latest ad technology.

If you want to see how expert media buyers are using DOmedia to save time and bring innovative OOH campaigns to their clients, request a custom demo.

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