March 2009 Newsletter
Advertisers & Agencies Media Sellers
Feature Story
DO More Business!
Here at DOmedia, our goal is to make the process of buying and selling out-of-home and alternative advertising as simple and convenient as possible! But to make the planning process more efficient, buyers must be able to find all asset information relevant to their campaign—which, in turn, helps them find you! With this in mind, DOmedia has enhanced the media profile capabilities to allow sellers to provide more of the information buyers are looking for such as rate card pricing and art/production specs.
Pricing: Using the pricing capabilities, you are now able to enter both rate card pricing as well as the actual sales price. To help potential buyers create their plans to meet budget requirements, the rate card price will be published on your media profile page and become viewable to other users. You also have the option to enter the sales price—the actual price you typically charge a buyer for that asset—that will remain hidden from public view. This is also where you can provide your pricing structure such as daily, monthly, or per impression.
Art/Production Specs: Art and production specs are incredibly important to include because they help potential clients determine execution and timing needs. Information such as media type, display size, lead times, and art requirements are all critical components for agencies and advertisers to consider when they are putting a plan together. Knowing the lead time and creative needs up front can save a lot of time and hassles down the road. Be as thorough as possible when you detail this information and don’t forget to click the “Publish” box at the bottom of the page!
Log into your DOmedia account now to see all of the available enhancements!
What's New @ DO
DOmedia Welcomes Andrew Mansinne as Newly Appointed CEO
Last month we took an exciting trip to the 2009 American Association of Advertising Agencies’ Media Conference & Tradeshow in New Orleans. DOmedia team members offered great presentations and interactive games that delivered opportunities to win prizes and network in the process. Though the conference may have been dubbed a tradeshow, we called it an excuse to have fun.
The momentum continues forward at DOmedia as we simplify the process of buying and selling alternative and out-of-home media. We recently enhanced our media profiles making it easier to find exactly what you need. Check out our robust database and upgraded campaign tools that will help you tailor a plan to meet your exact needs.
DOmedia applauds eXaD, the eXperiential aDvertising company that is bringing interactive entertainment to the boring world of airport delays and layovers. This year at select airports, you will be able to pass the time at eXaD’s new gaming zones equipped with popular video games on 32” HDTV LCD screens.
Calling all Small & Minority Owned Businesses: Here’s Your Chance to Stand Above the Crowd
Do you qualify as a small or minority-owned business? If so, we may have the perfect opportunity for you! In upcoming months, DOmedia will be working with one of our clients to help them develop a large-scale campaign using small and/or minority-owned businesses as suppliers.
Here's What We Need From You!
To be considered for this valuable media buy opportunity, companies must complete a short survey. It takes less than 3 minutes and contains less than 15 questions. You have nothing to lose and everything to gain with just a little effort on your part!
*If you have not already completed the survey and would like to have one sent to you, contact brittany@domedia.com by midnight on April 8th with your name and email address. You will then receive the survey within 2-3 business days.
DO YOU QUALIFY?
If your company falls under any of the following descriptions, you may qualify. (Greater detail can be found on the SBA website www.sba.gov)
1) SBA Definition of a Small Business
http://www.sba.gov/contractingopportunities/officials/size/GC-SMALL-BUS-SIZE-STANDARDS.html
2) Size Standards- Sector 54 "Professional, Scientific & Technical Services"
If your business falls under one of the following industries, you could qualify as a small business if your average annual receipts do not exceed $7 million:
Advertising Agencies
Public Relations Agencies
Media Buying Agencies
Media Representatives
Display Advertising
Direct Mail Advertising
Advertising Material Distribution Services
Other Services Related to Advertising
3) BUSINESS TYPES:
Disadvantaged/Minority-Owned Business
A business which is at least 51% owned by a socially/economically disadvantaged group member or, in the case of any publicly owned business, at least 51% of the stock is owned by a socially/economically disadvantaged group, and whose management and daily business operations are controlled by a socially/economically disadvantaged group. Groups that are considered to be historically socially and economically disadvantaged include, but are not limited to, African-Americans, Hispanic-Americans, Native Americans, Asian-Pacific Americans, Asian-Indian Americans, Eskimos and Aleuts.
Veteran-Owned Business
A business which is at least 51% owned by one or more veterans or, in the case of any publicly owned business, at least 51% of the stock is owned by one or more veterans, and whose management and daily business operations are controlled by one or more veterans. The term “veteran” refers to any person who served in any branch of the US Armed Forces, and who was discharged or released from service under conditions other than dishonorable.
SBA Definition of a Minority-Owned Business
A minority-owned business is defined as any firm with Black or African American, American Indian and Alaska Native, Asian, Native Hawaiian and Other Pacific Islander, or Hispanic or Latino owners holding a 51% or larger stake.
SBA Definition of a Woman-Owned Business
A woman-owned business is defined as a business which is at least 51% owned by one or more women or, in the case of any publicly owned business, at least 51% of the stock is owned by one or more women, and whose management and daily business operations are controlled by one or more women
Service Disabled Veteran-Owned Business
A business which is at least 51% owned by one or more service disabled veterans or, in the case of any publicly owned business, at least 51% of the stock is owned by one or more service disabled veterans, and whose management and daily business operations are controlled by one or more service disabled veterans. The term “veteran” refers to any person who served in any branch of the US Armed Forces, and who was discharged or released from service under conditions other than dishonorable. A veteran is considered service disabled if his/her disability is “service connected”.
HBCU (Historically Black College or University)
Any historically black college or university that was established prior to 1964, whose principal mission was, and is, the education of black Americans, and that is accredited by a nationally recognized accrediting agency or association determined by the Secretary of Education to be a reliable authority as to the quality of training offered or is according to such an agency or association, making responsible progress towards accreditation.
HUBZONE - (Historically Underutilized Business Zone)
https://eweb1sba.gov/hubzone/internet -More information
http://map.sba.gove/hubzone/init.asp#address -Learn if your business is located within a HUBZone
Creative Corner
Inspiration or Perspiration - You Decide
Alternative advertising at its best, or worst, describes the Right Guard campaign staged in a London subway in July 2008. While Right Guard referred to the alternative publicity as "pitvertising," some referred to it as “icky.” Nevertheless, the deodorant promotion did get center-stage attention from the media and public.
Right Guard's landmark advertisement was produced by installing a video screen in the armpits of their team members' shirts. Whenever one of the team members reached overhead to grab a subway safety railing, a Right Guard commercial would play in their armpits and directly into the faces of other riders.
Right Guard's off-the-billboard advertising was designed to elevate their message above the saturated clutter of today's consumer marketing. It represented a flash of brilliance in the new trend of capturing consumer attention. Criticism notwithstanding, the memorable way of defining a problem (underarm odor) and offering a solution (Right Guard Deodorant) was considered a success by Dial executives, the owners of Right Guard.
Seller Spotlight
NuBoard Media
Last month we took an exciting trip to the 2009 American Association of Advertising Agencies’ Media Conference & Tradeshow in New Orleans. DOmedia team members offered great presentations and interactive games that delivered opportunities to win prizes and network in the process. Though the conference may have been dubbed a tradeshow, we called it an excuse to have fun.
The momentum continues forward at DOmedia as we simplify the process of buying and selling alternative and out-of-home media. We recently enhanced our media profiles making it easier to find exactly what you need. Check out our robust database and upgraded campaign tools that will help you tailor a plan to meet your exact needs.
DOmedia applauds eXaD, the eXperiential aDvertising company that is bringing interactive entertainment to the boring world of airport delays and layovers. This year at select airports, you will be able to pass the time at eXaD’s new gaming zones equipped with popular video games on 32” HDTV LCD screens.
Learn more about NuBoard Media Sports Promotion and their proven sports activation program:
http://www.domedia.com/marketplace/companies/companyDetails.jsp?companyid=19
Recap of Last Month
What? You Missed the Last Issue?
It’s Okay, Here’s The Recap!
In last month's issue, we reported on our meeting with buyers and advertising agencies. The feedback indicated they wanted a more targeted search that delivered results based on their specific objectives. Armed with that information, the DOmedia team went to work finding a solution. When you now search our marketplace, the orange icons represent the completeness of the profile. The more info, the fuller the orange icons become. Keeping it simple is our goal, but we need your complete profile information to better match buyers and sellers.
DOmedia brought enthusiasm and innovation to an already lively 2009 American Association of Advertising Agencies' Media Conference & Tradeshow in New Orleans. In an effort to make visitors and attendees more familiar with our extraordinary database service of out-of-home and alternative media, we offered a variety of prizes and fun opportunities for meet & greets and professional networking.
DOmedia applauds eXaD, the eXperiential aDvertising company that is bringing interactive gaming entertainment to the boring world of airport delays and layovers. This year at select airports, you will be able to pass the time at eXaD's new gaming zones equipped with popular video games on 32" HDTV LCD screens.