January 2010 Newsletter

Feature Story

Goodbye 2009, Hello 2010!

Article by: Kim Ramser, DOmedia Business Development & Industry Relations Guru

Wow—what a year! Most of us would probably say goodbye to 2009 with a vengeance. But now we can all breathe a sigh of relief knowing we have a brand new year with fresh hopes, priorities and goals. One thing I like to do during the new year is “filter” out the old, stagnant things in my life to make room for the new, updated things. I clean out my files and drawers, throwing out old magazines, CDs, and notebooks. I throw out anything I am needlessly hanging onto or replace it with something more relevant. Then I look for ways to streamline my business processes—filing systems, drawer organization, etc. to save time and be more efficient.

Then it occurred to me…this is exactly what DOmedia helps businesses DO. We make it easier for you to reach buyers and planners across the country with the right information at the right time. With the addition of our subscription service, agencies now have planning information at their fingertips. You can now provide additional information in your product profiles, helping you and your sales force become more efficient. With your DOmedia listing, agencies can find you quicker and easier.

Currently, DOmedia is averaging about 6,000 searches a month, and with our SEO efforts, we can also provide visibility through the major search engines. Our efforts complement your SEM initiatives, providing more opportunities for you to come up even higher in a search.

With the subscription service, only validated agencies and advertisers can look at your detailed media profiles. Your basic information will still be included in the free search—company name, contact information, product, description, image and DMA. However, the agencies and advertisers who subscribe will have access to more detailed information such as:

• Planning Rates
• Specific Location
• Circulation Number / Impressions
• Creative Specs
• Lead Time
• Images
• Coverage Maps
• Media Kits
• Multiple Venues

So make it a priority this month to “filter out the old,” making sure your information is updated with 2010 rates, allotments, media kits and locations. If you’ve added any new products since you created or last updated your media profiles, make sure they’re included in your product offerings. Get rid of anything that is no longer relevant. Include your inventory locations to maximize your visibility. Has it been awhile since your last visit to DO? Let us know if you’d like a refresher demo by emailing theteam@domedia.com. We can walk you through your product listings and recommend the best way to display your information for maximum exposure.
Welcome the New Year by updating your company and media profiles, and help us make 2010 an even more prosperous year for you!

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Creative Corner

Ft. Lauderdale Brings Warmth to the Winter Weather

For the past few months, much of the country has been taken over by frigid weather. And while that first snow is always exciting, the next 3-4 months of gray skies, ice scrapers and plow trucks are a whole other story. This year, Starmark and the Greater Ft. Lauderdale Convention and Visitors Bureau (GFLCVB) will remind us not to lose hope: sunshine can still be found on the warm beaches of Ft. Lauderdale!

Targeting Northeastern cities—with a particular interest in New York—the “Sunny in the City” promotion is set to begin at the end of January. The promo has already kicked off in the streets of Manhattan where nearly 300 taxis are topped with giant pink flip-flops (a nice change from clunky snow boots).

"The not-so-subtle but cheerfully warm message is that sunny skies, blue water and warm sand - complemented by new luxury resorts, rejuvenating spas, outlet shopping, hip nightlife and outdoor dining - are a whole lot more appealing than snow, sleet and slushy sidewalks," said Nicki E. Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau.

Aside from taxi toppers, “Sunny in the City” will also include a glass-enclosed beachmobile displaying sunny 3D beach scenes. Plus, branded SUVs wrapped in tropical colors and driven by street teams handing out (much needed) ice scrapers and iPhone wipes will be roaming the city. And using beautiful beach imagery, a 5,000 square foot wall in Times Square will entice consumers to visit the GFLCVB website, encouraging them to “Slip into something sunny.” The multi-platform campaign also includes an online contest—which incorporates the use of smartphones—for a chance to win a Ft. Lauderdale vacation.

With winter in full swing and quite a few chilly weeks left to go, it’s nice to be reminded that the sun isn’t gone for good… it’s just hiding out in Ft. Lauderdale!

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