Industry Information
Research | Case Studies | Industry Events | What's New | Tech Spotlight | Image Gallery | Industry News
Industry News
Want to keep an eye on the state of the industry & where it's headed?
Check the Industry News section frequently to see what's being said, who's saying it and why it matters!
September 2009 Industry News
September 25, 2009
MediaPost
Data Details on the Ad Expenditure Decline Through June of 2009
According to data recently released by TNS Media Intelligence, total measured advertising expenditures in the first six months of 2009 fell 14.3% versus a year ago, to $60.87 billion,. Ad spending during the second quarter of 2009 was off 13.9% compared to last year, the fifth consecutive quarter of year-over-year declines.
September 24, 2009
MediaPost
TiVo: Ads Skipped In Acclaimed Shows
TV commercials of critical and award-winning TV shows are typically fast-forwarded more than other programs in DVR homes.
September 22, 2009
IAB
IAB Announces Winners of MIXX Awards 2009, Celebrates Creativity in Interactive Advertising
Digital media have altered the traditional relationships among marketers, agencies and media companies—and even with consumers themselves. Nowhere is this more apparent than in the roster of winners of the fifth annual MIXX Awards, announced tonight by the Interactive Advertising Bureau (IAB).
September 21, 2009
Reuters
Digital Defense, Inc. to Protect High-Tech Digital Billboards
Tapping into a new market, Digital Defense, Inc. (DDI) will help stop hackers and security threats aimed at the growing digital billboard market. "Digital security is a priority for the outdoor advertising industry," said Outdoor Advertising Association of America (OAAA) President and CEO Nancy Fletcher. "The industry has adopted clear guidelines to protect digital billboards from hackers."
September 15, 2009
Media Life Magazine
Harsh spring for out-of-home advertising
Ad spending falls 18 percent in second quarter
For the third straight quarter, out-of-home ad spending was down by double-digit percentages. But media people say the worst seems to be over.
September 3, 2009
New Media Age
Outdoor Advertising
Despite bouts of investment, digital out-of-home advertising has seen limited exposure. Will it always be a niche channel or are the latest developments a sign of a brighter future?