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Industry News
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Industry News from Reuters
November 5, 2009
Reuters
Daktronics Introduces Gen 6 Digital Billboard, the Industry's Most Advanced LED Billboard
Daktronics Inc., the world's leading digital billboard manufacturer, today revealed its 6th generation digital billboard product: the Valo(R) 3000 Series. Highlighted by its substantial reduction in power consumption, the most advanced billboard product ever brought to market significantly lowers the cost-of-ownership for outdoor advertisers, providing them with the right product solution to profit more than ever with digital billboards.
September 21, 2009
Reuters
Digital Defense, Inc. to Protect High-Tech Digital Billboards
Tapping into a new market, Digital Defense, Inc. (DDI) will help stop hackers and security threats aimed at the growing digital billboard market. "Digital security is a priority for the outdoor advertising industry," said Outdoor Advertising Association of America (OAAA) President and CEO Nancy Fletcher. "The industry has adopted clear guidelines to protect digital billboards from hackers."