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Industry News

Want to keep an eye on the state of the industry & where it's headed?

Check the Industry News section frequently to see what's being said, who's saying it and why it matters!

 

Industry News from Reuters

November 5, 2009
Reuters
Daktronics Introduces Gen 6 Digital Billboard, the Industry's Most Advanced LED Billboard

Daktronics Inc., the world's leading digital billboard manufacturer, today revealed its 6th generation digital billboard product: the Valo(R) 3000 Series. Highlighted by its substantial reduction in power consumption, the most advanced billboard product ever brought to market significantly lowers the cost-of-ownership for outdoor advertisers, providing them with the right product solution to profit more than ever with digital billboards.

September 21, 2009
Reuters
Digital Defense, Inc. to Protect High-Tech Digital Billboards

Tapping into a new market, Digital Defense, Inc. (DDI) will help stop hackers and security threats aimed at the growing digital billboard market. "Digital security is a priority for the outdoor advertising industry," said Outdoor Advertising Association of America (OAAA) President and CEO Nancy Fletcher. "The industry has adopted clear guidelines to protect digital billboards from hackers."

 

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