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Industry News
Want to keep an eye on the state of the industry & where it's headed?
Check the Industry News section frequently to see what's being said, who's saying it and why it matters!
Industry News from Other Publications
June 25, 2010
network2media
South African OOH report underlines efficacy of billboards
A recent research conducted by Out of Home Media South Africa (OHMSA) has laid to rest apprehensions if any regarding the medium. The study has revealed that 83 percent of the respondents viewed billboards as the format most effective for brand advertising over that of competing mediums.
June 22, 2010
Brand Republic
Outdoor 'alive and kicking' say Lions judges
The result of this year's Outdoor Lions proves that the sector is "alive and kicking" according to the category's jurors. Two campaigns were awarded the Grand Prix in the category, while 11 Gold Lions were also handed out.
June 21, 2010
Arbitron
Arbitron Announces Next Generation Electronic Audience Measurement: PPM 360™
Sleeker, smarter audience measurement solution includes wireless technology to fit consumers' on-the-go lifestyle
The Arbitron Portable People Meter technology tracks consumers' exposure to media and entertainment, including broadcast, cable and satellite television; terrestrial, satellite and online radio as well as cinema advertising and many types of place-based digital media.
April 14, 2010
Self-Service & Kiosk Association
Questions and answers about the new Digital Screenmedia Association
Here are some answers to what we anticipate will be frequently asked questions regarding the recent merger.
April 11, 2010
The New York Times
The Incidental Video Screen Is Seen by More Viewers Than Prime Time
A NEW report from the measurement company Nielsen shows that ads on outside-the-house video screens — in places like health clubs, gas stations and elevators — can reach many more people than ads on prime-time television.
February 24, 2010
PR Newswire
Arbitron Develops Best-in-Class Training for Digital Out-of-Home Industry
Arbitron Inc. has launched a new educational series that includes insights on Out-of-home Video Advertising Bureau (OVAB) Audience Metrics Guidelines for digital out-of-home place-based media advertising affiliates. The core curriculum is targeted to sales professionals, executives, media consultants and others who desire a better understanding of the digital place-based media industry.
February 18, 2010
RetailCustomerExperience.com
Six trends for in-store media in 2010
With global spending on technology products and services expected to grow 8.1 percent in 2010 to more than $1.6 trillion, there is likely to be more retailer adoption of digital media than we have seen in some time.
February 01, 2010
Digital Cinema Report
Expectations Strong for 2010 Growth in Cinema Advertising
Based on analyst forecasts and the overall strength of movies the studios have scheduled to release during the New Year, expectations for 2010 look to be positive: both ZenithOptimedia and Magna forecast that cinema will be one of the very few media categories to post gains for 2010.
January 29, 2010
USA Today
Digital Signage Supplement
YOUR GUIDE TO DIGITAL SIGNAGE APPLICATION & BUSINESS TRENDS TODAY
USA Today editions in New York, Chicago, Los Angeles and Washington published today (29th January 2010) include a 16-page special supplement on Digital Signage and Digital Out-of-Home. Download the full 16-page, Jan 29th supplement (by permission of Publisher MediaPlanet).
January 28, 2010
OVAB
The Nielsen Study Confirms It: In-store TV works!
Digital display screen advertising at the point of sale considerably boosts sales and brand awareness.
According to a new consumer survey by the Nielsen research firm on “Awareness and Effectiveness of Digital Display Screens Installed In Grocery Stores,” digital out-of-home Media (DOOH) increases sales at the point of sale (POS).
January 19, 2010
Business Wire
Digital Signage Expo 2010 to Showcase the World's Newest Digital Signage Technology
Digital Signage Expo (DSE) 2010 will present the newest, most cutting edge technology in the digital signage, interactive technologies and out-of-home network industry on February 23-25, 2010 in Las Vegas. DSE’s New Product Pavilion will feature dozens of new and innovative products that attendees will have the opportunity to be the first to see.
January 13, 2010
The New York Times
A Census Campaign That Speaks in Many Tongues
The ads in the new media will join ads in traditional media, among them television, radio, magazines, newspapers and billboards. There will also be unconventional elements like a Nascar sponsorship and a cross-country road tour of vehicles containing census exhibits, led by a 46-foot trailer.
January 5, 2010
Radio Business Report/Television Business Report
2010 forecasts: Confidence makes its return?
2010 looks to be a rebound year, given the horrific comps for most media in 2009. Confidence is up, and most are conservatively optimistic that dollars and ad categories will make their return – at least sometime in 2010. As well, new technologies in most media aim to grab the attention of agencies and advertisers, with the promise of greater accountability and ROI.
January 4, 2009
Business Wire
Digital Signage Expo Announces Pre-Conference Events
Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and out-of-home networks has announced that its 2010 Pre-Conference Program, scheduled for Tuesday, Feb. 2, 2010, in Las Vegas, will feature a full day Digital Out-of-Home Advertising Summit and a full day Certification Program, as well as SPEED Training and DSE’s popular Live Guided Installation Tour.
November 4, 2009
BIA/Kelsey
BIA/Kelsey Forecasts Digital Out-of-Home Ad Revenues to Grow from $2.2B in 2009 to $3.7B in 2013, Driven by Consolidation, Partnerships and Platforms
Analysis by BIA/Kelsey indicates that digital out-of-home (DOOH) ads will be the next major trend in local advertising. BIA/Kelsey forecasts DOOH advertising revenues to grow from $2.2 billion in 2009 to $3.7 billion in 2013, representing a compound annual growth rate of 13.5%.
September 22, 2009
IAB
IAB Announces Winners of MIXX Awards 2009, Celebrates Creativity in Interactive Advertising
Digital media have altered the traditional relationships among marketers, agencies and media companies—and even with consumers themselves. Nowhere is this more apparent than in the roster of winners of the fifth annual MIXX Awards, announced tonight by the Interactive Advertising Bureau (IAB).
September 3, 2009
New Media Age
Outdoor Advertising
Despite bouts of investment, digital out-of-home advertising has seen limited exposure. Will it always be a niche channel or are the latest developments a sign of a brighter future?