<%@ page contentType="text/html; charset=UTF-8" language="java" import="java.sql.*,com.computerwizards.domedia.security.DOmediaRole" errorPage="" %> <%@include file="/unsecure.header"%> <% if (user == null || !request.isUserInRole(DOmediaRole.CONTENT_ACCESS)) { response.sendRedirect("/content/buyer/subscriptionblock.jsp"); } %> <%alt_logo="";%> <%alt_phone="";%> <%alt_help="";%> Digital Out Of Home Advertising Industry News For October 2009
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Industry Information

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Industry News

Want to keep an eye on the state of the industry & where it's headed?

Check the Industry News section frequently to see what's being said, who's saying it and why it matters!

 

October 2009 Industry News

October 29, 2009
Adweek
Video Ad Nets Eye Common Ratings Currency

Moving a step closer to establishing a common ratings currency for buying and selling on video advertising networks, 11 media companies representing 22 networks have published disclosure forms for audience research studies conducted by third-party firms.

October 29, 2009
MediaPost
OVAB: New Metrics To Deliver New Audience Studies

Eleven members of the Out-of-home Video Advertising Bureau have completed their first audience-research studies in conformity with OVAB's new audience metric guidelines, published last year. While most big DO networks have previously conducted proprietary audience studies with third-party research firms, this marks the first time that they agree on the underlying metric.

October 29, 2009
MediaPost
Two-Thirds of US Adults See Digital Out-of-Home Screens

According to a forecast and industry update report, 42% of agency and brand marketers plan to increase their digital out-of-home (DOOH) advertising spending through 2009 and the first half of 2010. Total DOOH spending is on target to hit $4.53 billion by 2013, up from $2.6 billion in 2009.

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