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November 2009 Industry News
November 25, 2009
Digital Signage Expo
Digital Out-of-Home Operator Eye Corp. Launches Online Tracking Tool
At the forefront of accountability and innovation, EYE is excited to deliver a new level of insights providing a summary of global Eye Tracking study results via an online mechanism, now available on EYE’s Web site at eyecorp.com/tools/eyetracking. This study is the first of its kind in the out-of-home audience measurement research to capture and analyze real behavior, in real environments, using real-time respondents in the airport and campus environments, said the company.
November 20, 2009
Adweek
Digital Billboards Safe, Another Study Says
This is the largest survey of digital-billboard traffic safety yet conducted
In case critics didn’t notice the first two studies that show digital billboards are “safety neutral,” a third survey was released this week. Conducted by Philadelphia-based Tantala Associates, the study is the largest survey of digital-billboard traffic safety yet conducted.
November 20, 2009
MediaPost
Study: DO Billboards Are Safe, Really
A new study from Tantala Associates, commissioned by the Outdoor Advertising Association of America, hammers home the point that digital billboards are not correlated with traffic accidents. Tantala found there is no statistical correlation between accidents and visual exposure to digital billboards, by day or night.
November 20, 2009
DailyDOOH
Global DOOH Media Forecast 2009-2014
PQ Media's latest report is the ‘Global Digital Out Of Home Media Forecast 2009-2014‘ which reveals that digital out-of-home media is among the fastest growing media in the world and will, the report says, continue on an upward track in 2010. You can purchase the report for USD 1,295 (US1,495 after December 31 2009) here.
November 19, 2009
MediaPost
DOOH Effectively Reaches Latinos On The Go
Hispanics, which make up over 15% of the American population with a total of 46 million living in the U.S. today, offer tremendous marketing opportunities. One of the forms of media that is effectively reaching on-the-go Hispanics is digital out-of-home (DOOH).
November 18, 2009
Digital Signage Expo
Forecasts Show Digital Out-of-Home Still on Track for Growth
Despite the impact of the recession on mainstream advertising and digital signage industry growth, digital out-of-home (OOH) remains a bright spot for network operators and brand advertisers, as well as those involved in the manufacture, distribution and installation of digital signage technology.
November 18, 2009
MediaPost
Nielsen Study Touts Mall Ad Effectiveness
While retailers are hoping that shoppers will begin returning to stores as the economy improves, mall media networks are hoping to attract more ad dollars with a raft of new research demonstrating their effectiveness. The recent wave of positive data includes custom studies by Nielsen and Arbitron for mall media networks AdSpace, Akoo and EyeCorp.
November 13, 2009
MediaPost
Mall Media Move on Measurement
With the end of the recession (maybe) in sight, retail establishments are hoping for a boost in sales -- or at the very least, a bump in visitors. Hoping to cash in on the new foot traffic, two leading digital out-of-home networks with significant mall presences have rolled out new measurement initiatives.
November 10, 2009
MediaPost
Digital Out-Of-Home Continues To Expand, Albeit At Single Digits
Defying the effects of the global economic recession, spending on digital out-of-home media expected to grow 2.9% in 2009 to $2.45 billion, according to new estimates being released today by media industry economists PQ Media. While that represents a deceleration from the 9.4% rate of growth that digital out-of-home had in 2008, it nonetheless represents an expansion during a time when the overall media and advertising industries are receding.
November 9, 2009
DailyDOOH
DOmedia Offers Free Trial New Subscription Directory Service
With the new service, DOmedia provides subscribing advertising agencies, brand advertisers and media buying agencies with premium information and detailed profiles of more than 200,000 specific media properties, resulting in a significant savings in time, money and resources during the research and discovery phase of campaign planning.
November 7, 2009
DailyDOOH
USA Today Digital Signage / DOOH Supplement II
March 20th saw the first USA Today Digital Signage / DOOH Supplement and January 29th will see Supplement II. Tony Hymes, Head Publisher of supplement publishing house Mediaplanet Inc., told us “The 620,000 copies of the 16-page, tabloid-sized full-color supplement included in the Friday, January 29, 2010 USA Today editions in New York, Chicago, Washington DC, and Los Angeles will reach an expected 2.2 million readers.”
November 5, 2009
Reuters
Daktronics Introduces Gen 6 Digital Billboard, the Industry's Most Advanced LED Billboard
Daktronics Inc., the world's leading digital billboard manufacturer, today revealed its 6th generation digital billboard product: the Valo(R) 3000 Series. Highlighted by its substantial reduction in power consumption, the most advanced billboard product ever brought to market significantly lowers the cost-of-ownership for outdoor advertisers, providing them with the right product solution to profit more than ever with digital billboards.
November 4, 2009
Mediaweek
Forecast: Digital Out-of-Home to Skyrocket Ahead
Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013. According to a BIA/Kelsey forecast released Wednesday (Nov. 4), the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional out of home’s 1.4 percent growth rate.
November 4, 2009
BIA/Kelsey
BIA/Kelsey Forecasts Digital Out-of-Home Ad Revenues to Grow from $2.2B in 2009 to $3.7B in 2013, Driven by Consolidation, Partnerships and Platforms
Analysis by BIA/Kelsey indicates that digital out-of-home (DOOH) ads will be the next major trend in local advertising. BIA/Kelsey forecasts DOOH advertising revenues to grow from $2.2 billion in 2009 to $3.7 billion in 2013, representing a compound annual growth rate of 13.5%.