Industry Information

Industry News

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Industry News from Mediaweek

September 26, 2010
Mediaweek
Media Outlook 2011: Out of Home

Most analysts contacted for this story forecast overall OOH percentage gains for 2011 in midsingle-digit territory when compared with 2010. That’s an uptick from the positive 2.3 to 3.3 percent range most expect for full-year 2010.

June 30, 2010
Mediaweek
Out-of-Home Viewing Kicks Up ESPN/ABC World Cup Stats

Out-of-home viewing has given ESPN/ABC’s 2010 FIFA World Cup coverage a 47 percent lift over its linear TV deliveries.

March 14, 2010
Mediaweek
Pony Up the Dough, and Enjoy the Payoff
Why out-of-home production costs need to be built into the investment equation

As out-of-home plays a bigger part in advertisers’ marketing plans, it’s time to look at OOH production costs in a different way as a key part of the investment philosophy. Too often production costs get in the way of good campaigns.

March 14, 2010
Mediaweek
Airports, Airlines Step Up OOH Interactivity

When Monster Media recently installed four giant interactive displays at Los Angeles International Airport on behalf of JCDecaux North America, it was the first of its kind for the airport—and also the latest indication that digital out-of-home is breaking the sound barrier in the air travel space.

January 18, 2010
Mediaweek
JCDecaux completes takeover deal for Titan Outdoor

The acquisition consolidates French-owned JCDecaux's lead in the UK out-of-home advertising industry, giving the company about 29% of the market. Under the terms of the deal, JCDecaux will take over the majority of Titan Outdoor's UK advertising inventory, broadening its transport media portfolio with the addition of rail sites and strengthening its retail and mall offering.

November 4, 2009
Mediaweek
Forecast: Digital Out-of-Home to Skyrocket Ahead

Digital out-of-home advertising will reach $2.2 billion this year, hitting $3.7 billion by 2013. According to a BIA/Kelsey forecast released Wednesday (Nov. 4), the segment, which includes digital billboards and place-based networks, will grow at an annual rate of 13.5 percent, outpacing traditional out of home’s 1.4 percent growth rate.

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