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Industry News from MediaPost
July 12, 2010
MediaPost
'Fourth Screen' Report Gets Fitter: Adds Big Retailers, Begins Showing Seasonal Trends
The audience impressions for ads running on digital screens in networks such as RMG Fitness and Zoom Fitness grew 25% during the first quarter of 2010 compared with the fourth quarter of 2009, the first quarter in which Nielsen Co. published its so-called Fourth Screen Network Audience Report.
June 18, 2010
MediaPost
After the Popcorn, Before the Show
According to The Cinema Advertising Council (CAC), total cinema advertising industry revenues of CAC members, accounting for more than 82% of 38,794 U.S. movie screens, grew by nearly 2% to $584,067,000 in 2009, as compared to a total of $571,421,000 in 2008, despite a year that saw spending in other traditional media decrease significantly.
June 14, 2010
MediaPost
RMG Doubles Fitness TV Audience
RMG Networks (formerly Danoo) revealed that the audience for its Fitness Entertainment Network almost doubled between the fourth quarter of 2009 and the end of the first quarter in 2010 -- from just under 9 million ad exposures to nearly 18 million, according to new figures from Nielsen Media Research.
June 7, 2010
MediaPost
Action! Cinema Advertising Booms in 2009, 2010
Talk about bucking a trend: virtually alone among major media, digital out-of-home video posted positive revenue growth in 2009, thanks in part to continuing growth in cinema advertising. Better still, total cinema ad revenues are trending up by double-digit percentages in the first half of 2010, according to Michael Chico, president and CEO of the Cinema Advertising Council.
May 24, 2010
MediaPost
Razorfish: Local, In-Game, Digital Out-of-Home To Gain In 2010
Ad verification systems, local and in-game advertising, and digital-out-of-home advertising are among the hot growth areas for 2010, according to the annual outlook report from Razorfish released today.
May 19, 2010
MediaPost
OOH Revs Basically Holding, Political Ads Rise
Total revenues for the out-of-home advertising industry were basically flat in the first quarter, with a modest 0.7% decline to $1.3 billion, according to the Outdoor Advertising Association of America. While nobody will be breaking out the champagne quite yet, this represents a significant improvement over previous quarters and holds out hope for positive growth over the remaining three quarters of 2010.
May 17, 2010
MediaPost
R/GA Cleans Up At Digital OOH Awards, Takes Best in Show
R/GA won four awards, including Best In Show, during the 2010 Digital Out-of-Home Media Awards . The awards, which were held May 13th, following MediaPost's Digital Out-of-Home Media Forum in New York, recognized the best campaigns in 12 categories.
April 14, 2010
MediaPost
Digital Signage Groups Merge to Form Digital Screenmedia Association
The burgeoning digital out-of-home media marketplace is undergoing some consolidation among some key trade groups. The Digital Signage Association and the Self-Service & Kiosk Association Tuesday announced plans to merge and form a new organization called the Digital Screenmedia Association (DSA).
April 13, 2010
MediaPost
Nielsen Breaks 4th Wall: Releases Report Comparing Place-Based With Traditional TV
In a move that will enable the burgeoning digital out-of-home media marketplace - especially place-based video networks - to be planned and bought alongside traditional TV networks, Nielsen this week released the first edition of a regular quarterly report that will enable advertisers and agencies to compare their audience reach with TV and, and eventually, with other screen-based media such as online and mobile video.
April 13, 2010
MediaPost
Movie Metrics: Cinema Ads Click With Viewers
A new report from the Cinema Advertising Council and NewMediaMetrics details consumers' emotional attachment to different media, as well as brands appearing in various media contexts. The findings suggest that cinema advertising can compete effectively with television for video advertising dollars.
March 1, 2010
MediaPost
All The News That's Fit For Cafes, NY Times Goes Out-of-Home
This morning saw the unveiling of the biggest partnership between a media brand and a digital out-of-home network so far in 2010, with a new tie-up between The New York Times and RMG Networks (previously known as Danoo). The new digital place-based media channel, NYTimes.com Today, will deliver a combination of text and video content and advertising, including options for mobile interactivity, to hundreds of RMG's IP-based network of digital displays in top markets around the country.
February 17, 2010
MediaPost
DO Networks Expand With New Affiliates, Sales Hires
Several big digital out-of-home video networks recently announced expansions of their content distribution and ad sales forces. The news from the Health Club Media Network, Premier Retail Networks and National CineMedia suggest that 2010 will be a big growth year for DO, an emerging medium which has weathered the economic downturn better than most.
January 31, 2010
MediaPost
5 Feisty Guerrilla Marketing Ideas for 'Oh 10'
1. More DO, Less SAY 2. Meet Up meets Flash Mob 3. Pop-up not Pooped Out 4. Taking Tech over the Top 5. Little Luxuries
January 15, 2010
MediaPost
DOOH Weathered 2009 Better Than Most
No one's likely to be breaking out the champagne just yet, but it's already clear that the digital out-of-home business fared better than virtually every other media sector, including both traditional and online. This bodes well for a strong recovery in 2010 (barring further economic woes).
December 28, 2009
MediaPost
Cinema Advertising Breaks Even '09, Positive Outlook for '10
Considering the general fortunes of the media business in 2009, breaking even looks pretty good -- and that's roughly where cinema advertising will end up, according to several recent forecasts. Industry oracles also see a return to long-term growth in 2010, pointing to the past strength of cinema advertising, which shared in the general expansion of digital out-of-home video in 2007-2008.
December 9, 2009
MediaPost
OOH Panelists Eye Auto Sector Return
One thing all panelists at the Advertising Club of New York's Second Annual Out of Home conference in New York could agree on is that outdoor media is at least holding its own in this economy, and perhaps even outperforming other media.
December 9, 2009
MediaPost
Panel: Marketers Look to Integrate OOH Efforts
Advertisers who spoke on a panel at the Advertising Club of New York's Second Annual Out of Home Advertising Event in New York on Wednesday said they will look for measurability, interactivity and integration with the out-of-home efforts they do next year.
November 20, 2009
MediaPost
Study: DO Billboards Are Safe, Really
A new study from Tantala Associates, commissioned by the Outdoor Advertising Association of America, hammers home the point that digital billboards are not correlated with traffic accidents. Tantala found there is no statistical correlation between accidents and visual exposure to digital billboards, by day or night.
November 19, 2009
MediaPost
DOOH Effectively Reaches Latinos On The Go
Hispanics, which make up over 15% of the American population with a total of 46 million living in the U.S. today, offer tremendous marketing opportunities. One of the forms of media that is effectively reaching on-the-go Hispanics is digital out-of-home (DOOH).
November 18, 2009
MediaPost
Nielsen Study Touts Mall Ad Effectiveness
While retailers are hoping that shoppers will begin returning to stores as the economy improves, mall media networks are hoping to attract more ad dollars with a raft of new research demonstrating their effectiveness. The recent wave of positive data includes custom studies by Nielsen and Arbitron for mall media networks AdSpace, Akoo and EyeCorp.
November 13, 2009
MediaPost
Mall Media Move on Measurement
With the end of the recession (maybe) in sight, retail establishments are hoping for a boost in sales -- or at the very least, a bump in visitors. Hoping to cash in on the new foot traffic, two leading digital out-of-home networks with significant mall presences have rolled out new measurement initiatives.
November 10, 2009
MediaPost
Digital Out-Of-Home Continues To Expand, Albeit At Single Digits
Defying the effects of the global economic recession, spending on digital out-of-home media expected to grow 2.9% in 2009 to $2.45 billion, according to new estimates being released today by media industry economists PQ Media. While that represents a deceleration from the 9.4% rate of growth that digital out-of-home had in 2008, it nonetheless represents an expansion during a time when the overall media and advertising industries are receding.
October 29, 2009
MediaPost
OVAB: New Metrics To Deliver New Audience Studies
Eleven members of the Out-of-home Video Advertising Bureau have completed their first audience-research studies in conformity with OVAB's new audience metric guidelines, published last year. While most big DO networks have previously conducted proprietary audience studies with third-party research firms, this marks the first time that they agree on the underlying metric.
October 29, 2009
MediaPost
Two-Thirds of US Adults See Digital Out-of-Home Screens
According to a forecast and industry update report, 42% of agency and brand marketers plan to increase their digital out-of-home (DOOH) advertising spending through 2009 and the first half of 2010. Total DOOH spending is on target to hit $4.53 billion by 2013, up from $2.6 billion in 2009.
September 25, 2009
MediaPost
Data Details on the Ad Expenditure Decline Through June of 2009
According to data recently released by TNS Media Intelligence, total measured advertising expenditures in the first six months of 2009 fell 14.3% versus a year ago, to $60.87 billion,. Ad spending during the second quarter of 2009 was off 13.9% compared to last year, the fifth consecutive quarter of year-over-year declines.
September 24, 2009
MediaPost
TiVo: Ads Skipped In Acclaimed Shows
TV commercials of critical and award-winning TV shows are typically fast-forwarded more than other programs in DVR homes.
TiVo's Stop||Watch ratings service shows that this year's lot of Emmy-winning shows posted higher fast-forwarding numbers of commercials -- as well as being time-shifted in general -- in TiVo households.