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May 2010 Industry News
May 26, 2010
Digital Signage Universe
EYE Shares Key Insights on Spending Habits and Behaviors of College Students
Leading Out-of-Home media specialist, EYE, has released key insights from a research study that reveals the mindset and purchasing behaviors of college students across a number of categories, along with information on how to reach this highly valuable audience.
May 24, 2010
MediaPost
Razorfish: Local, In-Game, Digital Out-of-Home To Gain In 2010
Ad verification systems, local and in-game advertising, and digital-out-of-home advertising are among the hot growth areas for 2010, according to the annual outlook report from Razorfish released today.
May 19, 2010
MediaPost
OOH Revs Basically Holding, Political Ads Rise
Total revenues for the out-of-home advertising industry were basically flat in the first quarter, with a modest 0.7% decline to $1.3 billion, according to the Outdoor Advertising Association of America. While nobody will be breaking out the champagne quite yet, this represents a significant improvement over previous quarters and holds out hope for positive growth over the remaining three quarters of 2010.
May 18, 2010
Digital Signage Today
Atlantic City casino claims 'world's largest outdoor video display'
Harrah’s Resort Atlantic City is more than 500 feet of proof that digital signage deployments can come in nearly all shapes and sizes. At more than 500 feet tall, the entire building is a digital signage installation that illuminates the night sky in Atlantic City.
May 17, 2010
DailyDOOH
Digital Billboards Help Save Hollywood Sign
Through its Los Angeles digital billboard network, Clear Channel Outdoor Holdings Inc., Phoenix, Arizona, recently played a central role in helping The Trust for Public Land raise enough money to preserve the land next to the famous, iconic Hollywood Sign.
May 17, 2010
MediaPost
R/GA Cleans Up At Digital OOH Awards, Takes Best in Show
R/GA won four awards, including Best In Show, during the 2010 Digital Out-of-Home Media Awards . The awards, which were held May 13th, following MediaPost's Digital Out-of-Home Media Forum in New York, recognized the best campaigns in 12 categories.
May 7, 2010
DailyDOOH
Outdoor Ads Inspire Consumers To 'Tell Friend'
One in two Brits would follow up digital out of home adverts online, but are rarely given the information needed according to atmAd’s 2010 Consumer Interaction Report, which independently polled the views of 1,766 British consumers recently.
May 5, 2010
Digital Signage Universe
Digital Signage Expo Issues Q1 2010 Business Barometer Report
Majority Have Positive Outlook, Sales and Advertising Increase in DOOH Industry
Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and out-of-home networks, has announced the results of its Quarterly Business Barometer Survey for Q1 2010.
May 5, 2010
Media Life Magazine
Thinking small in very large letters
Obie winner: Billboard campaign for a Denver bank
"Babysitter" it says in large gray letters on a light green background. Below, in smaller letters, are the words "$12/hour" and "Abbie," along with a phone number. Then you see another sign, for a dog walker, also with the contact info below. Suddenly it clicks: These aren't real people advertising their services at all. They're ads for a bank. On each sign, there's the logo of 1st Bank of Denver, along with the motto: "We care about small businesses."
May 2, 2010
Adweek
OOH in Depth: Movie Mogul
NCM's Kurt Hall has overseen rapid growth. Will it continue?
You might say that Kurt Hall has movies in his blood. He's been involved with exhibitor-related businesses for over 20 years. And like many a celluloid hero, he experienced a defining moment back in 2002, when he became president and CEO of Regal CineMedia as well as co-chairman and co-CEO of the newly formed theater chain Regal Entertainment Group.
May 2, 2010
Adweek
OOH Hot List 2010
Spanning the space, from the giant public companies to private digital startups
Most players in the space -- which is growing and evolving into new formats every day -- are private, small companies, startups that didn’t exist a few years ago. It’s also hard to compare these smaller companies with the three giants that have dominated the traditional space and are also innovating in the medium. The result is a diverse list, one that spans the growing diversity of the OOH space, from the giant publicly traded companies to the private digital startups.
May 2, 2010
MediaBuyerPlanner
CBS Outdoor Offers Third Party Eyes On Validation
For the first time, out-of-home ratings will be available via an independent source, giving advertisers not only proof that their campaign ran but a measure of audience reach, thanks to CBS Outdoor’s adoption of the Eyes On ratings from a third party.